‘FILL YOUR FUNNEL’ STRATEGY PACK
What strategies do you have in place to keep NEW people filling your funnel…
…throughout the entire year?
Most business owners, do NOT have any CONSISTENT strategies in place to generate leads. Every month is a crap-shoot! Referrals are unreliable. Networking is a time-suck. Cold calling is soul-destroying.
This is your chance to unlock 5 KILLER TACTICS to get MORE LEADS at the top of your funnel… including Strategic Alliances, Closed-Loop Advertising, Network Reactivation, Website Conversion Boosters, plus more.
Get the FIVE STRATEGIES we use to GENERATE LEADS all year round.
STRATEGY PACK #1: SMAPs
“The middle-class compete. The world-class collaborate!” I’m not sure who first said that, but it’s PURE GOLD. Yup. The greatest entrepreneurs on the planet are insanely good at finding shortcuts. And, if you want to massively boost your prospect list, why not find someone else who already has access to YOUR IDEAL CLIENT and form an alliance? We call these SMAPS… ‘Strategic Marketing Alliances & Partnerships’… and that’s what this strategy is all about.
YOU WILL LEARN…
How to overcome ‘small business owner syndrome’ (EG. Do deals with far more established brands and influencers)… How to identify and find the ‘right’ partners (EG. Complementary, non-competitive organisations)… How to connect with the decision-makers and open doors (EG. Start the conversation, and arrange a meeting). We’ll even tell you what to say at the meeting.
STRATEGY PACK #2: REACTIVATION
Most business operators are so obsessed with getting new leads that they overlook existing opportunities that are already under their nose. REACTIVATION is about waking those leads in your existing network and reminding them that you exist. There are a bunch of reasons why so few people do this. Sometimes this comes down to ignorance. But mostly it’s about fear… Fear that if they reach out to their existing network, they might ‘bother’ people. But what’s the point of having a network if you are not engaging with it! Why have connections if you don’t connect!
YOU WILL LEARN…
How to consolidate your formal and informal networks (EG. If you are just starting out, you might assume that you don’t have a network to reactivate. You are wrong!)… How to devise an ‘excuse’ for reaching out (EG. Connect in ways that will foster trust, rather than alienate or isolate)… How to use the best technologies available to automate this process and make it part of your annual agenda. UNLOCK OUR PROVEN FEAR BUSTERS!
STRATEGY PACK #3: LINKEDIN
Most people use LinkedIn as an extension of their Curriculum Vitae… as a way to get their next job. But if you run your own business, you want to boost connections, open doors, attract leads, grab the attention of normally hard-to-reach decision makers and get more clients, yes? That’s what this strategy is all about. It’s about using LinkedIn as a POWERFUL BUSINESS TOOL.
YOU WILL LEARN…
How to attract connections on autopilot (EG. Encourage the right type of people to INVITE YOU to connect with THEM)… How to create an opportunity producing Profile (EG. It’s your LinkedIn Profile, but make it about them)… How to get future clients OFF Linkedin and into your business (EG. Start building real-world relationships).
STRATEGY PACK #4: SITE BOOSTERS
If you operate a business in the B2B space, it’s unlikely that your website generates a lot of traffic. Sorry. And that’s simply because most people don’t naturally search for solutions to complex problems on Google. They are looking for solutions to simple problems and immediate headaches.This means that it’s even more important to do more with the traffic you get by maximizing the lead generation potential of your site. If you have a website, you can’t overlook these lead-gen boosters.
YOU WILL LEARN…
How to frame your site to answer that unspoken question (WIIFM?)… How to tackle the HEADACHE BEFORE they need you (EG. Most people don’t want your product or solution, but want you to fix a problem)… How to give your CONTACT US form an overhaul to collect more leads and more data.
STRATEGY PACK #5: CLOSED-LOOPS
Closed-Loop Advertising is all about getting an ROI for your ad spend, creating profitable or cost neutral marketing that can continuously fill your funnel in a continuous loop. INJECT THESE AD STRATEGIES INTO YOUR BUSINESS.
- Lectures 31
- Quizzes 0
- Duration 10 hours
- Skill level All levels
- Language English
- Students 73
- Assessments Yes
- Objectives & Terminology
- How to Identify Potential Partners [inc BEFORE/AFTER game]
- Assets & Weaknesses [Causes of Self-Sabotage]
- How to Find Potential Partners
- How to Reach Out [Templates]
- What to Say at the ‘Sit’ [Questions]
- 6 Killer Concepts [inc Content Leverage Calendar]
- Case Study [inc the Importance of CRMs]