Start Opening Doors… NOW.

There are many, many forms of OUTBOUND marketing. Most require bluster and flair and cockiness and guts and hutzpah and doggedness and ruthless persistence…

Those are strategies like Cold-Calling, Door-Knocking, Tradeshows, Networking and Astro-Turfing.

And if you have an ego the size of the Nullarbor Plain, that’s great. You shouldn’t have any problem pursuing those strategies THROUGHOUT your vacation period. (Ugh!!)

But if that’s NOT you, we have developed and refined a BUNCH of tactics that we call ‘INTELLIGENT OUTBOUND’. (And that’s because most forms of ‘outbound’ are dumb. No way!)

We have taken a small selection of our best and loaded them into this training pack.

Make NEW Connections to ‘FEED YOUR FUNNEL’

As part of the training, I’ll be showing you my shortcuts for building relationships with EXACTLY the type of person you need to reach, by embracing one or two simple LinkedIn Strategies.

Yes, we love LinkedIn, especially RIGHT NOW, at this time of year.

While work ‘at the office’ drops off during vacation periods, time spent on social media goes through the roof!

And because more people are relaxed, they are more open to new opportunities, including a catch up with you in February… IF that meeting request is structured in the right way. (Keep reading.)

Best of all, most of our LinkedIn Strategies are ‘set and almost forget’. During the training, we’ll be showing you how to fill your funnel, largely on autopilot, while at the beach! (Or ‘at the snow’, depending on where you live.)

Re-awaken EXISTING Relationships

Let’s not forget the people who are already in your database or funnel.

Maybe it’s been a while since you connected and the ‘silly season’ creates an outstanding excuse to wake up dormant prospects.

But don’t get all ‘festive’ in your messages! A digital Greeting Card was once cutting-edge.

Now it’s just more ‘noise’.

We apply a 7-Step Network Reactivation sequence that you can use to engage with your audiences over the break. It’s a sequence of simple and personalised 1-to-1 emails that you will send directly from your personal inbox into those of your prospects. (This is NOT an email newsletter or broadcast campaign.)

As part of the training, you’ll get the templates AND we’ll show you the tools we use to make this happen. (The tech tool we use and recommend right now is available for $49 a month. But we can get you the first month for just $1 as part of the deal. Oooh yeah!)

Book MORE Calls and MORE Catch-Ups

Most meeting requests are NOT structured in a way that…

1) Articulates the value of the meet to the prospect (EG. ‘Why Meet?’).
2) Make it easy for the prospect to commit without the back and forth.

If you want to book more calls and sales conversations, those meetings need to have a clear PURPOSE. (And not some vague suggestion to ‘catch-up in the New Year… and explore ways to work together’. Ugh!!)

There are ways to structure your meetings that demonstrate their value to the prospect. (I’d love to show you our 3-Part Formula.)

And you will also need to complement this structure with a simple booking setup, so THEY can book time with you and not the other way around. (This helps position you as ‘The Prize’ and elevates your authority BEFORE the meeting.)

During the training, you’ll learn how to re-invent how you structure your MEETING OFFER and also apply the FREE tech tool we use to accept calendar bookings (even if you are not available to swap emails).

Set up systems to AVERT seasonal CASH DIPS.

Do you have a Product-for-Suspects (aka P4S) as part of your Sales and Marketing model?

In many industries, a common P4S might involve a digital or scaled back version of your core service. (This training is an example of that.) But in the context of THIS training pack, we will be inviting you to re-consider how you ‘sell’ your meetings.

That’s right. Not only will our 3-Part Formula for structuring meetings help you book more meetings, it can also be used to book more PAID meetings, where prospects pay cash to spend more time with you.