THE POINTY END 
WHY THIS? Close better quality, higher-paying clients at the pointy end of the deal (without shady sales tactics or gimmicks)
- THE OFFER: Does your offer unintentionally CREATE BARRIERS and cause friction because it is not STRUCTURED to ACCELERATE THE SALE?
- THE SYSTEMS: Are your systems and AUTOMATION TOOLS obsolete or non-existent, causing an OVER-RELIANCE on BRAIN POWER?
- THE POINTY END: Do you lack SALES PROCESSES, causing uncertainty, second guessing, FEAR and INCONSISTENT outcomes?
That’s why this training is broken into THREE parts, tackling THREE essential aspects of sales and marketing at the ‘pointy end’ of the deal.
1. Reduce the barriers to a sale by embracing PRODUCT ECOSYSTEMS and SERVICE SETS.
2. Attract more inbound opportunities by NARROWCASTING to enhance POSITIONING.
3. Get PAID MORE upfront and over the LIFETIME by embracing RECURRING REVENUE systems and strategies.
REPEAT AFTER ME:“Intelligent offers accelerate outcomes.”
4. Book more meetings with QUALIFIED prospects when you ENGINEER DEMAND.
5. Start to ‘own’ the journey from PROSPECT to SUSPECT to PROSPECT to CLIENT using MESSAGE SEQUENCES.
6. Get to a ‘yes’ FASTER by embracing AUTOMATION TOOLS and accelerators.
REPEAT AFTER ME:“Systems equal Sanity!” Ooh yeah!
THE POINTY END
7. Avoid time-wasters by adding REDFLAGS and DEALBREAKERS to your process.
8. Get MORE LEADS and boost your CREDIBILITY with FUNNEL FILLERS, like REACTIVATION, LINKEDIN and SMAPs.
9. Get CONFIDENCE in meetings and on SALES CALLS using QUESTION SEQUENCES.
REPEAT AFTER ME: “I am in demand. I am the prize!”
OUTCOME NO. 10
That’s nine BIG reasons to do the training.
But there’s a tenth….
It’s something that, every day, we fritter away, in countless ways. We all want more of it but we never have enough of it. And once it’s gone, it’s gone.
Yes, w’re talking about TIME.
This might sound counter-intuitive, but…
When you invest your time and attention in this course, you will be getting your time back, multiplied. You will learn to save yourself days, weeks, months… years of lost opportunities in some cases!
It’s time to FINALLY take responsibility for this part of your funnel…
THE OFFER. THE SYSTEMS. THE POINTY END.
- Lectures 82
- Quizzes 0
- Duration 20 hours
- Skill level All levels
- Language English
- Students 85
- Assessments Yes
RESOURCES & SWIPES
THE OFFER [ONE PERSON]
THE OFFER [ONE PROBLEM]
THE OFFER [ONE PRODUCT]
THE OFFER [CHUNK DOWN]
THE OFFER [PACKAGE UP]
THE SYSTEMS [FUNDAMENTALS]
THE SYSTEMS [DIAGNOSTICS]
- DIAGNOSTICS 1.1: Triage Forms
- DIAGNOSTICS 1.2: Triage Ingredients
- RFA: Plan Your Questions
- BUILD IT: Triage Forms 101
- Outreach 1.1: Overview
- Outreach 1.2: Organic
- Outreach 1.3: Automated
- TACTICAL: How to Make a Banner
- DIAGNOSTICS 2.1: Lead Gen
- DIAGNOSTICS 2.2: The Science
- DIAGNOSTICS 2.3: Setup & Share
THE SYSTEMS [SEQUENCES]
- Objectives & Terminology
- How to Identify Potential Partners [inc BEFORE/AFTER game]
- Assets & Weaknesses [Causes of Self-Sabotage]
- How to Find Potential Partners
- How to Reach Out [Templates]
- What to Say at the ‘Sit’ [Questions]
- 6 Killer Concepts and Content Leverage Calendar
- Case Study [inc the Importance of CRMs]
THE POINTY END [SOFT SKILLS]
BONUS: THE RECIPE RELOADED