#1 THE OFFER

How you structure your OFFER is always more important than your actual PRODUCT or SERVICE. 

Yeah?

You might be AMAZING at what you do. You might be able to deliver INCREDIBLE outcomes.

But MOST B2B business owners don't know how to structure their offers in ways that REDUCE BARRIERS.

Instead, they create barriers!

REPEAT AFTER ME:

"Intelligent offers accelerate outcomes."

#2 THE SYSTEMS

When it's time to GRAB ATTENTION with that all important prospect, what's your modus operandi?

Do you have a PROCESS for that?

And once they finally set aside the time, how do you elevate anticipation BEFORE the meeting?

What about AFTER the meeting?

What's your strategy for FOLLOW UP?

Or do you just wait by the phone, hoping that they'll call you?

REPEAT AFTER ME:

"Systems equal Sanity!" 

#3 SOFT SKILLS

Who do you think is most likely to CONSISTENTLY close more deals?

A) The fearless and SEASONED sales professional WITHOUT a system for sales and selling; or,

B) The sometimes shy, often awkward RELUCTANT seller WITH a system to follow and refine?

What do you think? A or B?

The answer is almost always B. And that’s because natural sellers almost always over-rely on their own skills.

REPEAT AFTER ME: 

"I am in demand. I am the prize!"

"People say to me, 'I just can't get my foot in the door!' But guess what? No-one wants your foot in their door! It's just rude. Instead, lay out the welcome mat outside your own door. Create good reasons for people to come inside, yeah? Sales is not about being pushy. It's about selling to the right people, who clearly need you, by making an offer that makes complete sense."

James Tuckerman, Co-Founder, B2B School