Ready to finally crack this nut?
From: James Tuckerman
RE: KNOWLEDGE PRODUCTIZATION FOR B2B & COMPLEX SERVICES - Transform your hard-won experience into products [Map out, create and sell your own ‘Product-for-Suspects’]
Would you like to transform your knowledge, your wisdom, your hard won expertise and experience into products?
I'm talking about products that you can sell, to build your authority, boost credibility, educate and pre-qualify leads, offset your marketing costs or maybe even create a new revenue channel?
And, in doing so, scale your business waaaaaaay beyond your own personal capacity to serve clients?
1. Pricing: How much can and should you charge for your content
It's a tough question that most people don't even think about until the last minute? How much should you charge for your knowledge product?
What's worth more? An ebook or a video course?
Or should the 'price' be a donation or gift to a cause? Could you possibly use viral tools where the 'cost' becomes a referal or social share?
This all comes down to your audience, your end goal and something called...
'Value Pricing'. (What is the value of the 'outcome' you will deliver?)
2. Authority: How to establish you as an authority AND generate sales
I see this time and time again.
You download your wisdom, the fruits of your experience, all your hard-won knowledge and expertise... it’s comprehensive... it’s thorough...
But it’s not presented or framed in a way that people will actually pay for.
It’s a vanity exercise.
You’ve probably seen self-published authors do this all the time. It’s. The. Worst.
3. Assembly: What are cheapest and fastest ways to create your content
Your desire, to transform your knowledge into a product, is probably something that you’ve wanted to do for a while, a looooooooooooong while!
So, why haven’t you started? Why haven’t you done this yet?
What’s up with that!?
Or maybe you have started this process... more than once... and stalled?
Why was that? What were the roadblocks?
Time? Perfectionism? Self-doubt? Self sabotage!
This is your opportunity to set aside the time and just get it done.
1. How to choose a topic
2. How to create the content
3. How to repurpose the content
4. How to promote the content
5. How to take the money
You will roll up your sleeves and...
Create landing pages.
Setup payment and delivery.
And maybe even start taking sales.
Here are the payment options...
OPTION 1: Get the TWO DAY INTENSIVE for one upfront payment of $1,997.
OPTION 2: Get the TWO DAY INTENSIVE for six monthly payments of $374.
With the first option, you will also unlock a private strategy session with me or one of my crew, where we can give you a heads start, some clarity and focus.
Ooh yeah! :-)
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