WHY THIS TOPIC? WHY NOW? 🧐

Here are three MASSIVE MISTAKES that this training was designed to help you avoid.

BIG MISTAKE #1

Are you the sales bottleneck?

Does getting clients always fall back on you?

Next time you meet with any seriously successful B2B business owner, ask this question…

‘When did it all click? When did you start experiencing serious growth?’

They will almost always say…

‘It was when I started doing radio ads… when I started speaking from the stage… when I published my book… when the blog took off… when I launched the podcast... when I started running webinars...'

Can you see a theme?

Yup. It was when they STOPPED relying on typical ‘manual’ methods for finding and signing clients.

They got out of the ‘Hunt Close Deliver’ Hamster Wheel of Deeeeeeaaaaaaath!!!?

And found ways to ‘sell at scale’ instead.

ACTION: What is your ‘big idea’? What is that ‘thing’ that your clients are desperately seeking when they come to you? (Hint: That ‘thing’ they are seeking is an ‘outcome’, a ‘Fist-Pumping Moment’).

Nail this and the rest is easy! Click here.

BIG MISTAKE #2

Does your content come from planned orchestration? Or random inspiration?

In other words, do you just ‘wing it’?

Here’s the inconvenient truth.

The wrong content delivered at the wrong time will usually do you more harm than good. Ouch!

There are types and topics of content that work better at different stages in the client journey, from STRANGER to SUSPECT to PROSPECT to CLIENT.

Yes. There are key metrics to measure and a process to follow to accelerate client decisions.

Most people just throw together content when inspiration strikes. Or they don’t do it at all.

Don't be that person! It's a cliche.

ACTION: Map your content in ways that can be repurposed to play multiple roles in your marketing funnel, from Lead Magnets and SLOs to Signature Programs and Scaleable Methodologies.

Want to start mapping your method? Click here.

BIG MISTAKE #3

Do you undervalue your own expertise?

Just because you know how to do something, just because you find it easy, that doesn't mean that your future clients feel the same way.

Do you leave this stuff to later?

Of course, 'later', becomes never. Do you spend so much time 'on the tools' that you never get ahead?

Are you just not making enough progress?

Listen...

Creating and publishing content can feel like a distraction. It can seem time intensive.

But it's the ultimate time saver.

And the best way to start is to simply MAP you own methods, processes and protocols. Just map it.

CLICK THE BUTTON ABOVE TO ALSO UNLOCK OUR SPECIAL REGISTRATION BONUS. 😮

It's the our B2B CONTENT MATRIX™

When is the best time to map your content? Yesterday! Or six months ago. Or six years ago! Your content map will not only influence your marketing. It will influence that way you construct your funnel and conduct sales.