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The new way to grow an expert-led business without everything FALLING BACK on TO you.
Turn the things you repeatedly DO into products and assets you OWN, so your expertise can reach, sign and serve more people without YOU becoming the constraint.
The new way to grow an expert-led business without everything FALLING BACK ON TO you.
Turn the things you repeatedly DO into products and assets you OWN, so your expertise can attract, sign and serve MORE PEOPLE without YOU becoming the constraint.
“You’ve spent YEARS building your expertise. Why are you still selling it one person at a time?”
Hi, I'm James.
And for the longest time…
I was an idiot. 😜
Everything I did was one-to-one.
If I wanted more leads, I’d roll up my sleeves and do some "BD".
If I wanted more clients, I’d jump on yet another sales call.
If I wanted more revenue, that meant more client work.
I'd find prospects one at a time.
I'd sell to them one at a time.
I'd serve them one at a time.
And the stupid thing was…
It actually worked. 🤪
The more hours I put in, the more my business kept growing.
So naturally...
I did EVEN MORE of that stuff.
❌ More BD. (Networking. Referrals. Coffee meetings.)
❌ More sales calls. (Explaining. Repeating. Persuading.)
❌ More delivery. (Meetings. Consulting. Customizing.)
I kept adding more staff, which meant more complexity.
Until, suddenly, I realised something TRULY AWFUL.
I'd somehow built a business that would always demand more and more of the one resource that I could never make more of:
ME!!! 😭
I’d unintentionally created a business that was...
Drum roll please...
"Founder-Dependent."
Oh no! 😬
Jump ahead a few years…
And things look VERY different.
Today, the B2B School has supported thousands of consultants, agency owners, trainers, SaaS founders and other expert-led biz owners.
I’ve built an audience of over 100,000+ followers on social media, and we have over 1,000+ amazeballs members inside our B2B School community.
Yep...
✔ We have content that reaches tens of thousands of people.
✔ We have marketing assets that generate 1000s of leads.
✔ We have sales assets that do most of our explaining and pitching and persuading.
And increasingly...
✔ We also have delivery assets that empower other people (and AI) to apply all the skills that once used to live entirely inside my pee-sized brain. 🤓
And what's the big difference?
My expertise can now work when I’m not working.
So…
That's exactly what I'm going to unpack at my next live event.
#1. ATTRACT
One-to-Many™ Marketing
Stop relying on endless BD and turn your expertise into assets that can reach thousands and generate leads every day.
#2. SIGN
One-to-Many™ Sales
Stop explaining, persuading and following up one prospect at a time and build assets that can qualify and sign clients for you.
#3. SERVE
One-to-Many™ Delivery
Stop selling your time and repeatedly recreating your expertise for every client.
Listen...
You don't need to eliminate all one-to-one activities from your business completely.
The goal is to do one-to-one when your personal input creates the most value...
...while turning everything else into assets so that you stop being the big biz bottleneck.
Sound good? 😊
That's why you should grab a FREE pass to this live event.
It's free to the first 100.
James Tuckerman
Co-Founder, B2B School
Hi, I'm James.
And for the longest time…
I was an idiot.
Everything I did was one-to-one.
If I wanted more leads, I’d roll up my sleeves and do some BD.
If I wanted more clients, I’d jump on yet another sales call.
If I wanted more revenue, that meant more client work.
I'd find prospects one at a time.
I'd sell to them one at a time.
I'd serve them one at a time.
And the stupid thing was…
It actually worked. 🤪
The more hours I put in, the more the business kept growing.
So naturally, I did even more of that stuff.
More BD. (Networking. Referrals. Coffee meetings.)
More sales calls. (Explaining. Repeating. Persuading.)
More delivery. (Meetings. Consulting. Customizing.)
And then I kept adding more staff, which meant more complexity.
Until, suddenly, I realised something TRULY AWFUL. 😬
I'd somehow built a business that would always demand more and more of the one resource that I could never manufacture more of:
ME!!!
I’d unintentionally created a business that was...
Drum roll please...
"Founder-Dependent".
Oh no! 😭
Jump ahead a few years…
And things look VERY different.
Today, the B2B School has supported thousands of consultants, agency owners, trainers, SaaS founders and other expert-led business owners.
I’ve built an audience of over 100,000+ followers on social media, and we have over 1,000+ members inside our B2B School community.
We have products.
We have frameworks.
We have intellectual property.
We have content that reaches tens of thousands of people. We have marketing assets that generate thousands of leads. We have sales assets that do much of the explaining and persuading. And increasingly, we also have delivery assets that empower other people (and AI) to apply all the skills and expertise that used to live entirely inside my pee-sized brain.
And what's the big difference?
My expertise can now work when I’m not working.
So…
That's what I'm going to unpack at my next live event.
#1. ATTRACT (One-to-Many™ Marketing)
Stop relying on endless BD and turn your expertise into marketing assets that can reach thousands and generate leads every day.
#2. SIGN (One-to-Many™ Sales)
Stop explaining, persuading and following up one prospect at a time and build sales assets that can qualify and sign clients one-to-many.
#3. SERVE (One-to-Many™ Delivery)
Stop selling your time and repeatedly recreating your expertise for every client. Turn what you know into products, systems and delivery assets that allow you to create outcomes for many people at once.
Listen...
You don't need to eliminate all one-to-one activities from your business completely. The goal is to keep you where your personal involvement creates the most value (that brings you the most energy and joy)...
...while turning everything else into assets and systems that can work with you, for you and beyond you, so you stop being the contraint.
That's what this live event is all about.
It's free to the first 100.
James Tuckerman
Co-Founder, B2B School
“I've more than doubled my rates, my bookings have gone up, and I now have better-fit clients who value my services and expertise more and more. I now have an actual waiting-list!” Nami Clarke
IS THIS LIVE ONLINE EVENT RIGHT FOR YOU?
One-to-Many™ is for experienced experts who have built a business around what they know — and have discovered that the one thing their business depends on most in them.
You can’t explain how you get clients.
You over-depend on networking, random referrals and friends-of-friends on social media. If you can’t repeat it, you can’t grow it.
You're 'done' with feast and famine.
You know what 'success' feels like. But one strong month followed by three weak ones is just painful.
And when you finally win the work...
You’re suddenly stuck delivering, serving the clients that you have, with no time to focus on growing..
"When James says one-to-many, he doesn’t mean ‘turn everything into an online course’. He wants you to re-imagine how you approach all three growth levers: Marketing, Sales and Delivery. How do you transform your expertise into assets?"
Johnny 'B2B' Englezos
I just had my best month ever. Plus, I signed my first international client! Borders have become meaningless. My potential client base has exploded, thanks to your training.” Kath Walters
THE THREE BIG MISTAKES
Please, please PLEASE do not make these three mistakes.
❌ MISTAKE #1:
Marketing means
MORE hustlework.
If you want new clients, you roll up your sleeves, grit your teeth and do a bit of “BD”.
You network, chase referrals, send messages, attend events and book coffees.
Then you stop doing it because you get busy. Eventually the leads dry up, so you start all over again.
❌ MISTAKE #2:
Doing sales means
YOU persuading.
If you want new clients, you schlep across townn, meet for a coffee or get on Zoom.
You explain the same things. You ask the same questions. You overcome the same objections. Again and again.
Then, you write another proposal and start the process of following up.
❌ MISTAKE #3:
Making more money means more work.
If you want more revenue, you take on more clients.
And every new client brings more meetings, more emails, more deliverables, more questions and more demands.
Eventually you're either at capacity or need to take on staff (more people) to help you carry the load.
This flips all three mistakes on their head. 👌
Come with a messy business. Leave with a new model where you are not the constraint.
"You showed me how to standardize my sales conversation. I used your framework later that afternoon. Three days after that, I got the 'Let's do it' email! Not only did that increase the average order value of my first sale, it reduced my sales cycle by THREE whole weeks. Now I can turn that 'asset' into a webinar or video." Dean Denny
WHEN IS IT HAPPENING?
We will meet online, 90 minutes over Zoom. Too easy!
UNITED STATES / CANADA
Thursday, 24 September, 3PM-5PM Pac
That's 4PM Mount, 5PM Central, 6PM ET.
AUSTRALIA / NEW ZEALAND
Friady, 25 September, 8AM-10AM AEST
That's 6am WA, 7:30am SA, 10AM NZ.
WHAT'S THE REGISTRATION BONUS? KEEP READING.
"I'm loving it when a prospect is pre-sold before I even start to talk!" Rob Goudie
WHAT'S THE REGISTRATION BONUS?
When you secure your place, you will get this...
When you register, you’ll instantly receive Meeting Grabbers 101. It's about how to get meetings with VIPs. Yes, Very Interested Prospects.
Want the bonus?
WHAT IS THE B2B SCHOOL? KEEP READING.
WHAT IS THE B2B SCHOOL?
A message from the Co-Founder, James Tuckerman
Yes, it's me again. James Tuckerman, your friendly neighborhood "idiot" and webinar host.
For the past two decades I’ve worked with thousands of consultants, agency owners, professional service firms and all manner of B2B business owners. You could be selling knowledge, Saas, maybe a physical product?
Across that time, I kept seeing the same pattern. Capable people with real results behind them still struggled to create something scaleable and sustainable. Not because their work lacked value, but because of three things:
#1. Lack of Authority Positioning (which undermines trust in you).
#2. 'Bespoke' packaging and pricing of servcices (which causes buyer friction)
#3. Almost zero systems and predictably when it comes to the acquisition of clients.
My work now focuses on fixing those three constraints.
And what's the fix? Assets.
Marketing Assets that replace outbound hustle with predictable inbound demand.
Sales Assets that transform ad-hoc conversations into repeatable buying systems.
Delivery Assets that transform founder effort into scalable client experiences.
That includes helping experts clarify how they’re positioned in their market, shaping commercially meaningful entry-point offers, and building simple, repeatable ways to start conversations with the right buyers.
In this live training masterclass, I’ll walk you through the same principles and practical approaches that we've used to help thousands of businesses directly and countless more indirectly.
Grab your ticket. Set aside the time. And I'll see you there!
James Tuckerman
Co-Founder, B2B School
"I GET FOUR TIMES THE ENQUIRIES, EVERY DAY..."
"I've had to put someone on to manage all the extra enquiries. I've since quadrupled the amount of web-visitors that I get, and inbound leads and prospects have gone up astronically. My phone hardly rings anymore but I get four times the amount of enquiries, every day, with all their details. It's amazing." Ben Cusack
"THE MOST SURPRISING THING WAS HOW QUICK IT HAPPENED."
"Wanted to say thanks. I'm sure you know how hard it is to get something like what I am doing off the ground ... especially while trying to raise 3 kids and earn a living on the side ... It’s now week eight. I’ve scored a radio interview, secured two marketing partners and 19 clients!" Matt Richter
"LEADS ON A CONTINUOUS BASIS... IT JUST WORKS."
"The strategy has been delivering leads to our business on a continuous basis without us actually going out and actively hunting those leads down. We’ve seen these leads translate into sales… I’m talking about several hundred thousand dollars. You go through a process, and then… it just works!" Robin Powers
EXCLUSIVE GLOBAL COMMUNITY
With a network of OVER 30,000 B2B business owners, the B2B School is the LARGEST online community dedicated EXCLUSIVELY to B2B sales and marketing tactics and strategies –on the planet!
WHAT OUTCOMES ARE YOU SEEKING FROM YOUR B2B SALES & MARKETING?
“Your strategy has generated me a new client! They contacted me late last week via LinkedIn, I put a proposal forward to them on Monday... and yesterday they engaged my services! This is my first stranger to customer conversion. And they came to me.”
LINDA ZUPANC
"Within 6 months I’d more than doubled my rates, my bookings continued to increase, and I had better-fit clients who valued my services and expertise more and more. I ended up with a wait-list! None of this would have been possible without the B2B School."
NAMI CLARKE
“I was getting a few referrals but they weren’t consistent. Following the strategies, I was able to create over 90 partnerships. On average, every partner has more than 1,000 people in their network. In other words, my reach just went up by 90,000 people!!”
JOSH BLAKELEY
"I walked away from each lesson with a piece of the funnel completed! Most training I have attended are more theoretical and then you are left to apply. The timing was perfect. I had been poking at marketing, but lacked confidence. Thank you James, the value of this course far exceeded the cost."
LADONA STORK
"Just a quick note to say my business this year has lifted about 70% which is worth over a million in revenues at least. I'm kind of freaking out because I can't keep up with the demand. I only implemented a few strategies from the course but they've worked too well, especially the email strategies. Thanks!"
STEPHEN BURNS
"Best marketing money we have ever spent. We are doing for ourselves and loving the challenge, great fun great results! Thanks! I'm loving it when a prospect has gone through my funnel and they're pre-sold before I even start to talk! Even my seventeen year old son is getting an early start in business thanks to you."
ROBERT GOUDIE
“I was worried that I wouldn’t be able to keep up with the requirements… and whether I would get my money’s worth! The things I learnt will be paying me back for a long time to come! Your training came at the right time, just when I needed to give myself the best opportunity to move my business forward."
KYLIE BARROW
"This is an incredibly detailed, yet straightforward methodology to enable small business owners like myself to better leverage our strengths and gain clear competitive advantage in the crazy world of online marketing. He delivers a highly personalised approach and terrific mechanisms to go forth and prosper!"
SIMON BLAIR
“Rather than 'just' rethinking the marketing of the business, the course forces you to re-imagine HOW you do business, or more correctly, how you can do what you do better… Cheaper, faster, smarter... and save time. Take the course, do the exercises, DON'T think too much, 'just do it' and you'll be richly rewarded."
ANDRE AMREIN
B2B BIZ OWNERS SIMPLY LOVE THE B2B SCHOOL 😍
WHAT IF YOU CAN'T ATTEND LIVE?
OPTION ONE
BUY THE RECORDING.
OPTION TWO
BE ONE OF THE 100.
TLDR: This is your opportunity to unlock an essential set of new skills and acquire valuable strategies that you will not be able to get access to anywhere else. We normally charge $100 for events like this. THIS IS FREE TO THE FIRST 100 ONLY.
© B2B SCHOOL
Result representations made by the B2B School on this page are aspirational statements of your potential. The successes of other clients who have used recommended software or taken our programs are not intended to be and are not a guarantee that you or others will achieve the same results. Results are dependent on a number of factors including individual capacity, work ethic, business skills and experience, ability to complete the assignments in our program.
As such, individual results will always vary.
The B2B School is not responsible for your actions, you are solely responsible for your own moves and decisions and the use of our products and services is based on your own due diligence.
ALL PRICES IN USD.