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NORMALLY $499 NOW $300
OR JUST BECOME A MEMBER FOR $79.
WHEN IS IT HAPPENING?
THE SECOND WEEK OF DECEMBER.
If your positioning is unclear, you’re invisible. If it’s generic, you’re identical. This fixes both. You’ll walk away with:
✓ Your Triple-Down Marketing™ Impact Statement
Make it clear what you do, who you do it for, why you’re the obvious choice.
✓ Your Signature Method for Standing Out
Build a simple model that visually demonstrates how you are different.
✓ Your Content Rhythms & Authority Angles for 2026
Make 2026 the year when you finally embrace content marketing.
GET YOUR 'FULLY LOADED' 2026 CONTENT STRATEGY.
In a world where everyone is creating content, the person who shows up with clarity, a Signature Method and a consistent Content Rhythm becomes the obvious choice.
But content is hard! Not because you can’t do it. But because doing it consistently and strategically and with authority is almost impossible without a system.
Together, let's build you a system that's simple, logicial and that a "mere-mortal" business owner can stick to — even when you’re busy delivering.
Walk away with your Fully Loaded Content Calendar for 2026 so you can stay top-of-mind, grow your authority and get Fully Booked.
Usually valued at $297 — But it's INCLUDED with Fully Booked 2026 😮
This positioning stuff is absolutely essential, non-negotiable.
Fail to get these three things right and you will always struggle.
DON'T WANT TO PAY $300 FOR THIS EVENT? KEEP READING.
I just had my best month ever. Plus, I signed my first international client! Borders have become meaningless. My potential client base has exploded, thanks to your training.” Kath Walters

Most business owners waste too much time on 'sneaky tactics' and 'cheeky hacks'. No! You need a predictable leads machine.
✓ Get a Customised Map of the 6 sources of Leads
If you're in B2B and sell something complex, there are only 6.
✓ Clarity on which ones will work best for you in 2026
If you have limited time and don't have a "war chest", prioritize.
✓ The single most important asset in a predictable leads engine.
Yep, your high-value lead magnet — built live in this session.
START BUILDING YOUR 'PREDICTABLE LEADS ENGINE'
When it comes to Lead Generation or New Business Developement, most business owners rely on luck, referrals or whatever worked “last time.”
That’s not a leads system. Together, let’s start building out a Predictable Leads Engine to collect the leads, pre-qualify leads, book meetings and get future clients excited about working with you! That's what a real B2B Funnel is all about.
AWe’ll start with one of the hardest and most important components — your first-ever ‘Beacon’ Lead Magnet, strategically crafted to attract, educate and nurture.
Walk away with a clear leads plan and the first building block of your Predictable Leads Engine — one of the assets that will help you step into 2026 Fully Booked.
Usually valued at $497 — But it's INCLUDED with Fully Booked 2026 😮
Instead of “hopping between strategies"...
You’ll know exactly where your next clients are coming from.
Everything happens 'downstream' from lead generation in B2B.
DON'T WANT TO PAY $300 FOR THIS EVENT? KEEP READING.

A confused mind will always say "No". Smaller promises get faster decisions. That's why we recommend having an Ecosystem of Offers.
✓ Map you Frictionless Offer System
This is a structured map of offers that match how people buy.
✓ Craft 4x 'No Brainer Offers
Each crafted for the 4 key stages of the buyer journey.
✓ Pricing Clarity and Positioning (3POs)
When was the last time you reviewed your pricing structures?
CRAFT YOUR ‘FRICTIONLESS’ 2026 OFFER SYSTEM.
In a world where buyers are drowning in information, even a little confusion causes friction. If your offer isn’t instantly clear, instantly valuable and instantly aligned with what your buyer wants — they'll stall, hesitate, or disappear.
And here's the inconvenient truth:
Most great businesses don’t lose clients because of lack of systems or discipline. They lose them because their offer was too vague, too complex or too hard to understand in the first thirty seconds. So let’s fix that.
Together, let’s build you a Frictionless Offer System that’s clear, logical and built for the real world — one that guides buyers without you needing to “sell.”
Walk away with four perfectly aligned offers mapped to the four stages of the buyer journey — a complete Product Ecosystem designed to get you Fully Booked.
This is PRICELESS — But it's INCLUDED with Fully Booked 2026 😮
This is one of the highest return uses of your time.
You can either spend hours chasing and persuading or review your offer.
An intelligent offer makes it easier for future clients to say "Yes".
DON'T WANT TO PAY $300 FOR THIS EVENT? KEEP READING.
"You laid out the perfect pitching framework for a business like mine. I used it later that afternoon. Three days after that, I got the 'Let's do it' email! Not only did that increase the average order value of my first sale, it reduced my sales cycle by THREE whole weeks." Dean Denny, Marketing Strategist
❌ MISTAKE #1: You're invisible or Identical. Oh no!
Going into 2026, the B2B market is noisier than ever. If your positioning isn’t razor sharp, you’ll blend into a sea of “me-too” businesses.
Old strategies no longer work. AI is rewriting how buyers compare providers. And the brands winning the most attention (and the fastest sales cycles) are the ones with clear, well-defined positioning.
How? You need a signature method that makes you the obvious choice.
❌ MISTAKE #2: Over-depending on Referrals. Yes?
Relying on referrals and “hoping for leads” is no longer a growth strategy — especially heading into a year filled with economic uncertainty.
The businesses that thrive in 2026 will have multiple predictable channels generating leads.
And with December/January historically being the highest-intent months for planning, the smartest operators are setting their lead engines up before the break.
❌ MISTAKE #3: Bespoke Offers make selling Difficult.
Are you killing conversions by presenting too many options? You think you're being flexible and responding to client needs.
No. You are just causing confusion. And confusing offers create friction.
And then friction kills momentum.
Heading into 2026 — with more overwhelmed, comparison-driven buyers than ever before — a clunky offer guarantees longer sales cycles and far too many lost deals.
This is the type of information that I normally only make available to our PREMIUM MEMBERS and PRIVATE CLIENTS.
If everyone were to start applying the strategies that I will be revealing during the live workshop, they will no longer work.
This event will help you save time and make money.
Think about it this way...
If your average deal is worth more than $3,000 (and I hope it is!)...
...a single conversion covers the entire workshop times 10.
I mean, how much is just one client worth to you?
And the cost of inaction is even worse!
The real cost of doing nothing right now isn’t just missing a few sales — it’s the domino effect that follows.
You coast into December thinking, “It’s too late to make a difference." Then January hits… and you’re starting from zero. 😟
This isn’t optional.
It’s the no-brainer stuff you should already be doing anyway.
But most people don’t, and they never get ahead.
That's worth a lot more than $100. (Just sayin')
Or, here's an alternative...
BECOME A BLAZER FOR $99 $79.
Yes! You can attend for $300 or sign up to become a B2B Blazer Community Member (Normally $99/month).
And when you do that...
Here's what you will also get...


Plus, if you can't attend our events live, we'll send you the recordings, so you'll never miss out on the good stuff.

✔ GET B2B SCHOOL COMMUNITY ACCESS ON SKOOL
✔ GET BONUS PREMIUM EVENTS (LIKE THIS)
Our courses and events are designed to give you clarity and momentum. Plus, with the B2B Skool Community App, you have 24/7 access to training materials, expert advice, plus a thriving network.
We have no lock-ins or minimum terms.


Interactive training sessions addressing top challenges.
Our two-hour workshops always focuss on challenges specifically facing B2B businesses, from building a predictable lead engine to crafting irresistible offers. These aren’t just lectures—they’re opportunities to ask questions, get personalized feedback, and leave with actionable takeaways that you can put into practice right away.
With six workshops a year, you’ll have consistent opportunities to sharpen your skills and stay ahead of the curve. If you think that education is expensive, try ignorance!

GET THE WORKSHOP ONLY.
GET THE MEMBERSHIP INC THE WORKSHOP.
When you become a 'Blazer', we have no 'lock-ins'. We're selling a community. Not a hostage situation! You can upgrade, downgrade or quit at any time. Select 'OPTION TWO' and Let's Blaze.
"I've just experienced something I thought was never possible. A personal enquiry from a top CEO! And they came to me! I am so grateful for your help. I am finally feeling like I am the prize! Thank you, Thank you, Thank you!” Jo Crowly
BLAZE FOR JUST $99 $79. 😮
The B2B Blazer Community Membership is NORMALLY available for $99 per month. That is ALREADY insane value.
On this page (One-Time-Only Offer), you can become a B2B Blazer for only $79 per month. That works out to be $19.75 per week.
Let me say that again...
JUST $19.75 PER WEEK!!!
🤯
That's less than a small pizza.
It's less than a cocktail at a swanky bar.
It's less than a movie ticket and a handful of popcorn.
It's less than six fancy donuts!
Whaaaa!?

Not so long ago...
I was feeling peckish.
So, I popped into one of those fancy-pants donut shops...
I didn't ask about the price.
Instead, I bought six.
Yup, a half-dozen.
The sum total of this completely unnecessary splurge was $30.
In short, I spent $30 on six donuts.
And...
Even a FIVE year old can tell you...
That's more than $19.75. 😬
Yet, gobble, gobble, chomp, chomp.
Then, ALL gone.
What I'm trying to say is this...
Every day...
We all spend money on a bunch of different things.
Some are essential. Some are not.
Some just make us feel good.
But most don't even do that.
Yet...
When it comes to INVESTING our money on our education...
When it comes to INVESTING our time in our skills and futures...
When it comes to INVESTING in our businesses and staff...
We stall...
We procrastinate...
We balk at sums like $19.75.
We tell ourselves we can't afford it.
Here's a saying that I think you're gonna love...
"If you think education is expensive, try ignorance!"
So...
THIS IS OUTSTANDING VALUE FOR MONEY. PERIOD.
You can register for the live event for $300.
Or...
You can stop procrasting for just $79 (that's $19.75 a week) and start accelerate your business ambitions starting today.
GET THE WORKSHOP ONLY.
GET THE MEMBERSHIP INC THE WORKSHOP.
When you become a 'Blazer' you can quit at any time. We're selling a community. Not a hostage situation! You can upgrade, downgrade or quit at any time. Select 'OPTION TWO' and Let's Blaze.
Advance your skills. Build leverage. Sell smarter.
B2B School 'Pillar Programs'
AI Authority Engine ("B2B Famous") ($2,400)
Predictable Leads Engine (PLE) ($2,400)
Intelligent Offers ($2,400)
Authority Positioning Accelerators
AI Content Machine ($895)
Selling @ Scale ($297)
Net Zero Accelerator ($459)
Predictable Leads Accelerators
100 Leads in 10 Days ($895)
The Recipe (Tech Tutorials) ($459)
LinkedIn for Bizness ($297)
Offers & Conversions Accelerators
The Pointy End (Soft Skills) ($895)
Pointy End Tech Tutorials ($459)
Project Mop-Up (R.A.M.P. Up) ($297)
DON'T FORGET ABOUT THE LIVE EVENTS
Weekly Game Changers x32/year ($3,200**)**
Weekly tactics for momentum and quick wins. (Valued at $100 each)
Premium Live Workshops x8/year ($2,400**)**
Deep-dive implementation workshops to execute faster. (Valued at $300 each)
Accelerators & Build-A-Thons x4/year ($1,996**)**
Hands-on execution sessions where we build together. (Valued at $499 each)
DON'T FORGET ABOUT THE RESOURCES + SWIPE VAULT
Swipe Vault: 500+ Templates ($2,500**)**
Emails, lead magnets, funnels, ads, onboarding packs and more.
CustomGPTs x17 (Sales & Marketing) ($1,500**)**
AI tools to build hooks, offers, leads, content and more.
Frameworks Library: 35+ Guides [PDF] ($1,500**)**
Frameworks, checklists, calculators, playbooks and bundles.
"I've had to put someone on to manage all the extra enquiries. I've since quadrupled the amount of web-visitors that I get, and inbound leads and prospects have gone up astronically. My phone hardly rings anymore but I get four times the amount of enquiries, every day, with all their details. It's amazing." Ben Cusack
"Wanted to say thanks. I'm sure you know how hard it is to get something like what I am doing off the ground ... especially while trying to raise 3 kids and earn a living on the side ... It’s now week eight. I’ve scored a radio interview, secured two marketing partners and 19 clients!" Matt Richter
"The strategy has been delivering leads to our business on a continuous basis without us actually going out and actively hunting those leads down. We’ve seen these leads translate into sales… I’m talking about several hundred thousand dollars. You go through a process, and then… it just works!" Robin Powers


“Your strategy has generated me a new client! They contacted me late last week via LinkedIn, I put a proposal forward to them on Monday... and yesterday they engaged my services! This is my first stranger to customer conversion. And they came to me.”

"Within 6 months I’d more than doubled my rates, my bookings continued to increase, and I had better-fit clients who valued my services and expertise more and more. I ended up with a wait-list! None of this would have been possible without the B2B School."

“I was getting a few referrals but they weren’t consistent. Following the strategies, I was able to create over 90 partnerships. On average, every partner has more than 1,000 people in their network. In other words, my reach just went up by 90,000 people!!”

"I walked away from each lesson with a piece of the funnel completed! Most training I have attended are more theoretical and then you are left to apply. The timing was perfect. I had been poking at marketing, but lacked confidence. Thank you James, the value of this course far exceeded the cost."

"Just a quick note to say my business this year has lifted about 70% which is worth over a million in revenues at least. I'm kind of freaking out because I can't keep up with the demand. I only implemented a few strategies from the course but they've worked too well, especially the email strategies. Thanks!"

"Best marketing money we have ever spent. We are doing for ourselves and loving the challenge, great fun great results! Thanks! I'm loving it when a prospect has gone through my funnel and they're pre-sold before I even start to talk! Even my seventeen year old son is getting an early start in business thanks to you."

“I was worried that I wouldn’t be able to keep up with the requirements… and whether I would get my money’s worth! The things I learnt will be paying me back for a long time to come! Your training came at the right time, just when I needed to give myself the best opportunity to move my business forward."

"This is an incredibly detailed, yet straightforward methodology to enable small business owners like myself to better leverage our strengths and gain clear competitive advantage in the crazy world of online marketing. He delivers a highly personalised approach and terrific mechanisms to go forth and prosper!"

“Rather than 'just' rethinking the marketing of the business, the course forces you to re-imagine HOW you do business, or more correctly, how you can do what you do better… Cheaper, faster, smarter... and save time. Take the course, do the exercises, DON'T think too much, 'just do it' and you'll be richly rewarded."











































The B2B School is for serious players (like you) who want to codify their expertise, generate leads predictably, and close clients faster. The principles apply across industries, but we’ll also tailor guidance to your unique offer.
If you're here to 'dabble', this is not for you.
If you want to build a well-rounded and scaleable business, take action.
TESTIMONIAL: "I run a complex technology platform. My clients are typically worth $30k or more. But I’m giving up on my website. No matter how many tweaks I make, it doesn’t make a difference. At the same time, the landing page sequence that you showed us how to create is totally crushing it." — Marc Niemes
None of our members and clients are able to attend ALL our live sessions and training events. That's just the nature of running a business, and having a life!
That's why all sessions are recorded and uploaded within 24 hours.
You’ll have access to replays and resources, so you can catch up anytime.
Plus, we have built an AMAZEBALLS library tackling just about any facet of B2B sales and Marketing that you can think of, should any unforeseen challenges come up that are specific to you and your circumstances.
We know more about this stuff than you. We have supported thousands of people in this space. Whatever your roadblock, whatever your challenge...
We have pretty much seen it all.
TESTIMONIAL: "I walked away from each lesson with a piece of the funnel completed! Most training I have attended is more theoretical, and then you are left to apply. Thank you, the value of this course far exceeded the cost." — Ladona Stork
No. The strategies we teach work even if you're starting from scratch. In fact, many participants have built their first audience using these exact methods.
Although, if you do have a big audience or a big list, that helps!
If you want to start using these assets more intelligently, we have resources and frameworks for that too. In fact, using your lists more intelligently is often the best way to get started, make some quick sales, and offset your membership.
TESTIMONIAL: "I was getting a few referrals, but they weren’t consistent. Following the strategies, I was able to create over 90 partnerships. On average, every partner has more than 1,000 people in their network. In other words, my reach just went up by 90,000 people!" — Josh Blakely
Yep. That's not surprising. If that's happened in the past...
That's not your fault!
(It's the program or trainer who let you down.)
Most programs dump a bunch of training courses in your lap and say 'Go to work'. The most valuable aspect of our programs is the limit on participants, the live events and the group call structure. Every training piece ends with an action. It's like paint by numbers. You will make progress. It will feel good!
TESTIMONIAL: "In the past, I’ve invested in heaps of training programs, and you guys are by far and away the most hands-on. I really appreciate that. Next question, do you have a referral program? — John Hutchcroft
Yes. Effective sales is NOT about “hard selling.”
It's about your offer, the sales process and the structure of the conversation.
We teach you how to position yourself so that clients come pre-sold, making conversations effortless and natural. No pushy tactics — just a structured way to make your value clear. Sales is fun when you deliver value!
TESTIMONIAL: "I am closing as early as the first conversation. I just had my best month ever. Borders have become meaningless. My potential client base has exploded thanks to your training." — Kath Walters
If you are coming from a place of desperation, if money is super-tight, perhaps pass on this program. Anxious people make poor students.
Having said that, if you implement, you’ll get results. You will begin to see your business in a fresh new light, as new opportunities unfold an dbegin to reveal themselves. We've been doing this a long time. This program is built on proven frameworks, and past participants have used them to attract inbound leads, create scalable offers, and close high-ticket clients faster than ever before.
TESTIMONIAL: "I had a quick back and forth with John Englezos on Wednesday. He encouraged me to increase my prices by changing up how I structure my offer. He showed me exactly what I needed to do. On Thursday (the very next day), I had two sales calls and tested my new offer. I closed BOTH calls and ALSO increased my prices by 275%." — David Barton
If you already have your own tech setup, don't worry about it. The strategies and tactics that we teach can just as easily be applied to whatever tools you are using now. It's not the technology that causes people to fall over. It's the lack of a strategy! (The tools just keep getting easier and cheaper to use.)
But if you do want to review your tech setup (and maybe save some bucks), we can talk about that. We don't need you to use our tech stack. We simply want to make sure that you have everything you need to succeed.
TESTIMONIAL: “I run a complex technology platform. My clients are typically worth $30k or more. But I'm giving up on my website. I'm giving up on all the f#$king around. No matter how many tweaks I make, it doesn't make a difference. At the same time, the landing page sequence that you showed us how to create is totally crushing it.“ Marc Niemes
Sure — but how long will it take? How many mistakes will you make? How much money will you waste? How many opportunities will you miss out on?
This program is designed to shortcut your learning curve.
That way, you don’t need to spend months (or years) in trial-and-error mode.
TESTIMONIAL: "It was three years ago that I set myself the goal to do one of your programs. I even wrote it on my wall-calendar. That year passed, and I didn't follow through. The next year passed and I put it off again. This year, I finally bit the bullet. It’s now been just six weeks since I started your training, and two amazing things have happened. I am now working with clients who pay me a lot more… 7 times what I was charging! And I have also secured double my usual projects! I'm kicking myself that I didn't take action and just make it happen all those years ago." — Marcus Bevis
Don't be like Marcus, waiting years for everything to magically click into place.
Take the next step by choosing the option that works for you.

TLDR: This is your opportunity to unlock an essential set of new skills and acquire valuable strategies that you will not be able to get access to anywhere else.
You can get a ticket for $300 or you can get the Workshop for FREE when you sign up to become a B2B Blazer Community Member for $79/month. (Quit any time.)
With that membership, you will get access to a community, training courses and select live events throughout the year. (Get access to the community and courses instantly.)
This level of membership is normally available for $99 per month.
Today, on this page, you can unlock the membership forJUST $79.
That works out to be JUST $19.75 per week.
(That's chump change. It's donut money.)
If you don't like it, you can quit at any time.
We have no lock-ins or minimum terms.
GET THE WORKSHOP ONLY.
GET THE MEMBERSHIP INC THE WORKSHOP.
IF YOU CAN'T ATTEND LIVE, PAY NOW AND WE WILL SEND YOU THE RECORDING LATER.
© B2B SCHOOL
The B2B School is not responsible for your actions, you are solely responsible for your own moves and decisions and the use of our products and services is based on your own due diligence.
ALL PRICES IN USD.