LIVE WORKSHOP
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LIVE ONLINE EVENT. FREE TO THE FIRST 100.
USA/CAN: Monday 2 FEB, 3PM PACIFIC | 4PM MOUNTAIN | 5PM CENTRAL | 6PM EASTERN
AUSTRALIA/NZ: TUESDAY 3 FEB, 10AM AEDT | 7AM WA | 9AM QLD | 12NOON NEW ZEALAND
ONLY 100 58 FREE PASSES AVAILABLE.
I just had my best month ever. Plus, I signed my first international client! Borders have become meaningless. My potential client base has exploded, thanks to your training.” Kath Walters
IS THIS RIGHT FOR YOU?
This Live Online Workshop is for B2B Business Owners in the knowledge space. Do you sell knowledge, skills or expertise?
✓ Are you a Consultant, Coach or Agency Owner trading time for money?
✓ Are you a Trainer or Course Creator trying to turn knowledge into income?
✓Are you an Expert-led Business with amazing skills but almost zero profile?
Most business owners have absolutely no idea how to fully exploit and monetize their skills, their knowledge, their know-how. 😬
THIS IS FOR YOU IF:
Your income depends too heavily on you showing up.
You want systems and structure not more tactics.
You’re tired of chasing time-wasters and tire-kickers.
You don’t want to build a business you’ll grow to hate.
THIS IS NOT FOR YOU IF:
You want more tactics but don't want to change how your business works.
You’re happy chasing clients and starting from zero every month - like a crazy hamster.
You want quick win tactics to fix everything overnight.
This is especially right for you if...
You know your business has more potential. But the way it’s currently set up is holding you back. You’re sick of chasing. You're tired of the uncertainty. You just want to embrace your role as a leader — as the most logical, most relevant choice in your industry.
If that's you...
WHAT'S THE REGISTRATION BONUS? KEEP READING.
“It’s now been just 6 weeks since I started your training and two amazing things have happened. I am now working with clients who pay me a lot more... 7 times what I was charging! And I have also secured double my usual projects!" Marcus Bevis
WHY THIS? WHY NOW?
Because the rules of business have changed forever.
AI has collapsed the cost of creation.
Anyone can now create content. Anyone can now spin out a new brand, a new offer, a new website. Most experts and tacticians have become very easy to replace. What makes you different?
Remote work has removed geography.
Your competitors are no longer local. You’re now competing with anyone, anywhere. Being “good” or even “great” at what you do is no longer a competitive advantage. How do you compete?
Sales is no longer about ‘relationships’.
In fact, it never was. You say, “Sales are all about relationships in my industry.” No! Selling is about trust. Nowadays, 70% of the buying decision is made before you even open your mouth.
What does this all mean? 🤷
The businesses that win this year, next year, for the rest of your working life, they won’t be the ones with the biggest offices.
They won't have the most polished websites or the shiniest shoes.
They’ll be the ones that can:
✓ Position themselves above the noise
✓ Sell creatively, at scale, without meetings
✓ Fully leverage AI for content, sales and delivery
Building an Undie Empire does NOT mean “working from home” (unless that’s what you want). It means building a business that works even when you are not working. If a business can be run in your underpants, that probably means it can be run without you.
If that sounds good...
WHAT'S THE REGISTRATION BONUS? KEEP READING.
“Rather than 'just' rethinking the marketing of the business, these guys force you to re-imagine HOW you do business, or more correctly, how you can do what you do better... Cheaper, faster, smarter... and save time." Andre Amrein
THE THREE BIG MISTAKES
Please, please PLEASE do not make these three mistakes. They will sabotage your success in 2026.
❌ MISTAKE #1: You're invisible or Identical. Oh no!
Going into 2026, the market is noisier than ever. If your positioning isn’t razor sharp, you’ll blend into a sea of “me-too” businesses.
Old strategies no longer work.
AI is rewriting how buyers compare providers. And the brands winning the most attention (who have the fastest sales cycles) are the ones with clear, well-defined positioning.
Become a market leader.
❌ MISTAKE #2: You over-rely on referrals. Oops!
Do you get most of your clients from networking, maybe referrals and word-of-mouth? Or do just hustle, cold email and DM?
Here’s the inconvenient truth.
Getting referrals is awesome. It feels good! But as a lead source? It's unreliable. You need a Predictable Leads Engine. Yep, a consistent way to get leads coming to you that you can control.
It's tim eto take back control.
❌ MISTAKE #3: Getting Clients is Black Art. Oooher!
Most business owners don’t know how they make sales. Every call is different, every proposal is "bespoke", all sales take new path.
That’s not sales. That’s guesswork.
If you over-rely on intuition, personality or “reading the room,”
sales results will be impossible to predict. If you find "doing sales" to be "scary" or intiminating, that's a super-duper easy to fix.
You just need a system.
This training flips all three mistakes on their head.
Make the decision to stand out, create a predictable leads engine, embrace systems to accelerate decisions.
"I went through the process you teach. Not only did I close the next TWO sales calls with new clients (without an ounce of ‘sales pressure’), I made a record sale for my business! I doubled my rates. It was my biggest client spend, ever." Nami Clarke
WHAT'S THE REGISTRATION BONUS?
When you secure your place, you will get this...
When you register, you’ll instantly receive The AI-Ready Content Engine sent direct to your email inbox — because what we’re covering in Undie Empire only works if your ideas don’t live in your head.
You need to stand for something if you intend to stand out. Then, you must package what you know in ways that work for humans and AI.
Want the bonus?
WHAT IS THE B2B SCHOOL? KEEP READING.
HERE'S WHY B2B BUSINESS OWNERS LOVE THE B2B SCHOOL.
"I GET FOUR TIMES THE ENQUIRIES, EVERY DAY..."
"I've had to put someone on to manage all the extra enquiries. I've since quadrupled the amount of web-visitors that I get, and inbound leads and prospects have gone up astronically. My phone hardly rings anymore but I get four times the amount of enquiries, every day, with all their details. It's amazing." Ben Cusack
"THE MOST SURPRISING THING WAS HOW QUICK IT HAPPENED."
"Wanted to say thanks. I'm sure you know how hard it is to get something like what I am doing off the ground ... especially while trying to raise 3 kids and earn a living on the side ... It’s now week eight. I’ve scored a radio interview, secured two marketing partners and 19 clients!" Matt Richter
"LEADS ON A CONTINUOUS BASIS... IT JUST WORKS."
"The strategy has been delivering leads to our business on a continuous basis without us actually going out and actively hunting those leads down. We’ve seen these leads translate into sales… I’m talking about several hundred thousand dollars. You go through a process, and then… it just works!" Robin Powers
EXCLUSIVE GLOBAL COMMUNITY
With a network of OVER 30,000 B2B business owners, the B2B School is the LARGEST online community dedicated EXCLUSIVELY to B2B sales and marketing tactics and strategies –on the planet!
WHAT OUTCOMES ARE YOU SEEKING FROM YOUR B2B SALES & MARKETING?
“Your strategy has generated me a new client! They contacted me late last week via LinkedIn, I put a proposal forward to them on Monday... and yesterday they engaged my services! This is my first stranger to customer conversion. And they came to me.”
LINDA ZUPANC
"Within 6 months I’d more than doubled my rates, my bookings continued to increase, and I had better-fit clients who valued my services and expertise more and more. I ended up with a wait-list! None of this would have been possible without the B2B School."
NAMI CLARKE
“I was getting a few referrals but they weren’t consistent. Following the strategies, I was able to create over 90 partnerships. On average, every partner has more than 1,000 people in their network. In other words, my reach just went up by 90,000 people!!”
JOSH BLAKELEY
"I walked away from each lesson with a piece of the funnel completed! Most training I have attended are more theoretical and then you are left to apply. The timing was perfect. I had been poking at marketing, but lacked confidence. Thank you James, the value of this course far exceeded the cost."
LADONA STORK
"Just a quick note to say my business this year has lifted about 70% which is worth over a million in revenues at least. I'm kind of freaking out because I can't keep up with the demand. I only implemented a few strategies from the course but they've worked too well, especially the email strategies. Thanks!"
STEPHEN BURNS
"Best marketing money we have ever spent. We are doing for ourselves and loving the challenge, great fun great results! Thanks! I'm loving it when a prospect has gone through my funnel and they're pre-sold before I even start to talk! Even my seventeen year old son is getting an early start in business thanks to you."
ROBERT GOUDIE
“I was worried that I wouldn’t be able to keep up with the requirements… and whether I would get my money’s worth! The things I learnt will be paying me back for a long time to come! Your training came at the right time, just when I needed to give myself the best opportunity to move my business forward."
KYLIE BARROW
"This is an incredibly detailed, yet straightforward methodology to enable small business owners like myself to better leverage our strengths and gain clear competitive advantage in the crazy world of online marketing. He delivers a highly personalised approach and terrific mechanisms to go forth and prosper!"
SIMON BLAIR
“Rather than 'just' rethinking the marketing of the business, the course forces you to re-imagine HOW you do business, or more correctly, how you can do what you do better… Cheaper, faster, smarter... and save time. Take the course, do the exercises, DON'T think too much, 'just do it' and you'll be richly rewarded."
ANDRE AMREIN
B2B BIZ OWNERS SIMPLY LOVE THE B2B SCHOOL 😍
"When I started your training, I had a new product and no marketing experience. My original aim was to shoot for a 'Champagne Moment' annual sales figure of $150k, which seemed almost unachievable when the previous year was just $8k. It wasn't a crazy goal; it was based on sound planning (thanks to James). But it was pretty scary. You held my hand the whole way. Today, I learned that last year we smashed that revenue goal by almost 4 times! Yes, $600k. That's a lot of Champagne!" Maggie Reid
FREQUENTLY ASKED QUESTIONS
FAQs
Will this work for my specific B2B business?
The B2B School is for serious players (like you) who want to codify their expertise, generate leads predictably, and close clients faster. The principles apply across industries, but we’ll also tailor guidance to your unique offer.
If you're here to 'dabble', this is not for you.
If you want to build a well-rounded and scaleable business, take action.
TESTIMONIAL: "I run a complex technology platform. My clients are typically worth $30k or more. But I’m giving up on my website. No matter how many tweaks I make, it doesn’t make a difference. At the same time, the landing page sequence that you showed us how to create is totally crushing it." — Marc Niemes
What if I miss a 'Live Stream'?
None of our members and clients are able to attend ALL our live sessions and training events. That's just the nature of running a business, and having a life!
That's why all sessions are recorded and uploaded within 24 hours.
You’ll have access to replays and resources, so you can catch up anytime.
Plus, we have built an AMAZEBALLS library tackling just about any facet of B2B sales and Marketing that you can think of, should any unforeseen challenges come up that are specific to you and your circumstances.
We know more about this stuff than you. We have supported thousands of people in this space. Whatever your roadblock, whatever your challenge...
We have pretty much seen it all.
TESTIMONIAL: "I walked away from each lesson with a piece of the funnel completed! Most training I have attended is more theoretical, and then you are left to apply. Thank you, the value of this course far exceeded the cost." — Ladona Stork
Do I need to have a big audience or list?
No. The strategies we teach work even if you're starting from scratch. In fact, many participants have built their first audience using these exact methods.
Although, if you do have a big audience or a big list, that helps!
If you want to start using these assets more intelligently, we have resources and frameworks for that too. In fact, using your lists more intelligently is often the best way to get started, make some quick sales, and offset your membership.
TESTIMONIAL: "I was getting a few referrals, but they weren’t consistent. Following the strategies, I was able to create over 90 partnerships. On average, every partner has more than 1,000 people in their network. In other words, my reach just went up by 90,000 people!" — Josh Blakely
I’ve already tried marketing programs?
Yep. That's not surprising. If that's happened in the past...
That's not your fault!
(It's the program or trainer who let you down.)
Most programs dump a bunch of training courses in your lap and say 'Go to work'. The most valuable aspect of our programs is the limit on participants, the live events and the group call structure. Every training piece ends with an action. It's like paint by numbers. You will make progress. It will feel good!
TESTIMONIAL: "In the past, I’ve invested in heaps of training programs, and you guys are by far and away the most hands-on. I really appreciate that. Next question, do you have a referral program? — John Hutchcroft
I’m not great at sales—will this still work for me?
Yes. Effective sales is NOT about “hard selling.”
It's about your offer, the sales process and the structure of the conversation.
We teach you how to position yourself so that clients come pre-sold, making conversations effortless and natural. No pushy tactics — just a structured way to make your value clear. Sales is fun when you deliver value!
TESTIMONIAL: "I am closing as early as the first conversation. I just had my best month ever. Borders have become meaningless. My potential client base has exploded thanks to your training." — Kath Walters
What if I invest and don’t see results?
If you are coming from a place of desperation, if money is super-tight, perhaps pass on this program. Anxious people make poor students.
Having said that, if you implement, you’ll get results. You will begin to see your business in a fresh new light, as new opportunities unfold an dbegin to reveal themselves. We've been doing this a long time. This program is built on proven frameworks, and past participants have used them to attract inbound leads, create scalable offers, and close high-ticket clients faster than ever before.
TESTIMONIAL: "I had a quick back and forth with John Englezos on Wednesday. He encouraged me to increase my prices by changing up how I structure my offer. He showed me exactly what I needed to do. On Thursday (the very next day), I had two sales calls and tested my new offer. I closed BOTH calls and ALSO increased my prices by 275%." — David Barton
What if I don't need or want your tech stack?
If you already have your own tech setup, don't worry about it. The strategies and tactics that we teach can just as easily be applied to whatever tools you are using now. It's not the technology that causes people to fall over. It's the lack of a strategy! (The tools just keep getting easier and cheaper to use.)
But if you do want to review your tech setup (and maybe save some bucks), we can talk about that. We don't need you to use our tech stack. We simply want to make sure that you have everything you need to succeed.
TESTIMONIAL: “I run a complex technology platform. My clients are typically worth $30k or more. But I'm giving up on my website. I'm giving up on all the f#$king around. No matter how many tweaks I make, it doesn't make a difference. At the same time, the landing page sequence that you showed us how to create is totally crushing it.“ Marc Niemes
Can’t I just figure this out on my own?
Sure — but how long will it take? How many mistakes will you make? How much money will you waste? How many opportunities will you miss out on?
This program is designed to shortcut your learning curve.
That way, you don’t need to spend months (or years) in trial-and-error mode.
TESTIMONIAL: "It was three years ago that I set myself the goal to do one of your programs. I even wrote it on my wall-calendar. That year passed, and I didn't follow through. The next year passed and I put it off again. This year, I finally bit the bullet. It’s now been just six weeks since I started your training, and two amazing things have happened. I am now working with clients who pay me a lot more… 7 times what I was charging! And I have also secured double my usual projects! I'm kicking myself that I didn't take action and just make it happen all those years ago." — Marcus Bevis
Don't be like Marcus, waiting years for everything to magically click into place.
Take the next step by choosing the option that works for you.
WHY ARE YOU STILL READING ?
TLDR: This is your opportunity to unlock an essential set of new skills and acquire valuable strategies that you will not be able to get access to anywhere else.
We normally charge $100 for events like this.
THIS IS FREE TO THE FIRST 100 ONLY.
OPTION ONE
BUY THE RECORDING.
OPTION TWO
BE ONE OF THE 100.
© B2B SCHOOL
Result representations made by the B2B School on this page are aspirational statements of your potential. The successes of other clients who have used recommended software or taken our programs are not intended to be and are not a guarantee that you or others will achieve the same results. Results are dependent on a number of factors including individual capacity, work ethic, business skills and experience, ability to complete the assignments in our program.
As such, individual results will always vary.
The B2B School is not responsible for your actions, you are solely responsible for your own moves and decisions and the use of our products and services is based on your own due diligence.
ALL PRICES IN USD.