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THIS IS HOW WE HELP BUSINESS OWNERS LIKE YOU.

(THERE ARE THREE STEPS THAT YOU'RE GONNA WANNA TO GET RIGHT.)

STEP ONE.

Become THE most RELEVANT.

THE MISTAKE

Do you look the same and do all the same 'stuff' that EVERYONE ELSE that's in your space is also doing?

Do you say things like, "Clients stay with me because I go the extra mile."

That's not a USP. It's table stakes.

It’s the bare minimum that future clients clients expect from you.

THE SOLUTION

CODIFY YOUR SMARTS (GET 'B2B FAMOUS')

If you want to create a business that does NOT sound and look like all your competitors, if you want to STAND OUT and become 'the' most relevant in your industry, that begins by 'Codifying' your process and expertise.

Get your wisdom, your skills, your expertise out of your busy brain!

“I am closing as early as the first conversation. I just had my best month ever. Borders have become meaningless. My potential client base has exploded, thanks to your training.” Kath Walters

STEP TWO.

PREDICTABLE LEADS ENGINE.

THE MISTAKE

Initially, you over-relied on energetic 'Hustle' and entrepreneurial 'Flair'.

Maybe you over-depend on referrals and WOM. That's great. It means that you are good at what you do.

But that's simply unsustainable.

It's time to stop banging your head against the 'Hustle Ceiling'.

THE SOLUTION

EMBRACE 'PULL' MARKETING (STOP 'PUSHING')

If you want to finally BUST THROUGH the 'Hustle Ceiling' and start attracting clients to you, you will need THREE absolutely essential, non-negotiable 'ingredients'. We call this technology stack 'The Recipe'.

This process can be largely automated. Most people don't even try.

“I run a complex technology platform. But I'm giving up on my website. No matter how many tweaks I make, it doesn't make a difference. At the same time, the sequence of pages that you showed us how to build is totally crushing it.“ Marc Niemes

THE MISTAKE

How many MEETINGS does it take to sign one client? How many WEEKS does it take to get payment?

Too many? Yep. It's painful.

Most business owners get stuck selling 'things' — features, benefits, even their valuable time.

Future customers and clients only want one thing: Outcomes.

THE SOLUTION

SMALLER PROMISES GET FASTER DECISIONS

If you want to SHORTEN the sales cycle and start having meetings that are NOT icky or salesy, this all comes down to your messaging BEFORE the meeting, your structure DURING the meeting and your 'Offer Mix'.

Stop trying to propose marriage to strangers. Watch this.

"On Wednesday, you guys showed me how to re-structure my offer, to increase my rates AND get a decision faster (which seemed counter-intuitive). On Thursday (the next day), I had two sales calls. I closed BOTH calls while ALSO increasing my rates by 275%.” David Barton

BUZINGA! 🤯

WHAT HAPPENS WHEN YOU GET ALL THREE OUTCOMES?

If one of these three parts is missing, you will ALWAYS struggle.

Get all three parts HUMMING and it gets REALLY HARD to fail.

THIS IS NOT ROCKET SCIENCE

Everything on this page is about doing the things that you should be doing ALREADY. Codifying your process to stand out. Embracing automation to create predictable lead flow. Standardizing your offers to sell more faster.

When you follow through on all three things...

IT'S EXTREMELY HARD TO FAIL.

🏆

LET ME REPEAT THIS.

Everything on this page is about doing the things that you should be doing ALREADY. You should be codifying your process to stand out. Embracing automation to create predictable lead flow. Standardizing your offers to sell more faster.

If one of these three parts is missing, you will ALWAYS struggle.

Get all three parts HUMMING and you will become THE PRIZE.

Everything on this page is about doing the things that you should be doing ALREADY. Capiche!

Let's make this a reality.

WHAT'S IN THE B2B BLAZER PROGRAM?

(HOW WE HELP BIZ OWNERS LIKE YOU.)

SUPER FOCUSSED

COURSES

ALL THE RIGHT RESOURCES

Need to quickly inject some momentum and energy back into your business? Do this!

SUPER PASSIONATE

COMMUNITY

You think that business is lonely? Phooey! You just need a Community. (Community = Clarity)

+ CUSTOMGPTS 🔥

TEMPLATES & FRAMEWORKS

Frameworks and CustomGPTs for almost every conceiveable aspect of B2B Sales and Marketing.

LIVE WORKSHOPS

Every year, we host 8x Live Premium Workshops, 4x Accelerators plus 32x Game Changer Calls.

PLUS MORE.

Yes! I’m ready to go from 'one-and-done' wins to consistent revenue for just $99 $79 a month.

WHAT YOU GET

COST

Net Zero Accelerator

Create a High No-Brainer offer and unlock fast wins with dormant leads and LinkedIn.

$895

100 Leads in 10 Days

Build a lean lead engine and deploy 7 amplification strategies.

$595

The Pointy End Sprint

Reframe, prep, and run high-converting client conversations.

$895

Subtotal:

$2,385

Swipe Vault: 500+ Templates

Emails, lead magnets, funnels, ads, onboarding packs & more.

$395

Weekly Power Tactics Live Stream

Fresh conversion plays you can deploy instantly.

$495

Blazer Member Community

Get answers, feedback, and support from B2B founders.

$298

Subtotal:

$1,188

Intelligent Offers

Build sellable offers that close fast.

$395

Content Creation Accelerator

Codify your IP into assets.

$195

Two-Week Turnaround Formula

Wake and convert cold leads.

$108

Selling@Scale

Charge more, deliver less. Sell on autopilot.

$195

The Recipe

Create a predictable lead engine.

$295

Subtotal:

$1,188

Total Value: $4,761

Today Just: $99 $79 a month!

JOHNNY'S 'B2B' BONUS SET

UNLOCK THESE EXTRA BONUS COURSES & RESOURCES.

Advance your skills. Build leverage. Sell smarter.

  • Intelligent Offers – Build sellable offers (Value $395)

  • Selling@Scale – Charge more, deliver less (Value $195)

  • Content Creation Accelerator – Codify your IP (Value $195)

  • The Recipe – Create a predictable lead engine (Value $297)

  • Two-Week Turnaround Formula – RAMP Method (Value $108)

PLUS, STRATEGY LIBRARY + SWIPE VAULT

  • Swipe Vault: 500+ Templates (Value $395)

    Emails, lead magnets, funnels, ads, onboarding packs & more.

  • Weekly Power Tactics Live Stream (Value $495)

    Fresh conversion plays you can deploy instantly.

  • Blazer Member Community (Value $298)

    Get answers, feedback, and support from B2B founders.

The “Improve Your Life” Commitment:


You'll make a commitment to the B2B Blazer Programr, so we want to make a commitment to you. Join our community, attend the live events, and dive into our content. We're confident you'll find immense value in our program.

Here's our promise to you:

No long-term lock-in: You're in control of your subscription.

Easy cancellation: If it's not the right fit, cancel anytime with just a few clicks.


The only risk is not betting on yourself.

Fully engage with the program, and if you decide it's not for you, simply cancel before your next billing cycle.

WHAT IF YOU HAVE A MORE ESTABLISHED BUSINESS?

PICK THE PLAN THAT MAKES THE MOST SENSE TO YOU.

B2B BLAZER

THIS IS FOR SOLO OWNERS MAKING LESS THAN $10K PER MONTH (< $100K)

You are the business. It would not exist without you. You find the clients. You service the clients. You sometimes get in your own way and self-sabotage.

YOU ARE STUCK IN THE HUSTLE ZONE

$99/mo

GET COMMUNITY, COURSES, EVENTS

COMMUNITY & COURSES

  • B2B Skool Community

  • Course Library ($3,000+)

  • 3-Day Accelerators (x4 pa)

THE BLAZER PLAN COMES WITH OVER $3,000 IN COURSES AND FRAMEWORKS TO GET YOU OUT OF THE HUSTLE ZONE. JUST FOLLOW THE STEPS. DO THE WORK.

“I got 73 leads (via LinkedIn), 12 meetings booked, I signed two clients and I have two more decisions pending. I watched your videos and did that in two weeks.”

John Weichard, First Time Consultant

MOMENTUM CLUB

THIS IS FOR HANDS-0N OWNERS AT $10K TO $100K PER MONTH

You might have employees, freelancers or just a VA. You are still hands on with the day-to-day needs of the business and serving clients.

YOU ARE HITTING THE HUSTLE CEILING

$999/mo

GET EVERYTHING IN BLAZER PLUS

EVENTS & LIVE TRAINING

  • U&A Labs (Weekly Coaching)

  • Premium Workshops (x6 pa)

  • 3-Day Accelerators (x4 pa)

ACCOUNTABILITY STACK

  • Private Planning (Annual)

  • Tech Concierge (Unlimited)

  • Tech Setup Calls (x3)

AUTHORITY TECH STACK*

  • Build Application Funnels

  • Collect Leads & Book Meetings

  • Automate Trust w/ Email

MOST POPULAR OPTION

LIVE TRAINING & PEER LEARNING
ACCOUNTABILITY & SUPPORT STACK

B2B 'AUTHORITY ' TECHNOLOGY STACK

*This option comes with CRM and other automation tools, designed to boost your AUTHORITY, normally $300/month. Does not include Mailing, SMS and other Add-Ons.

SCALE CIRCLE

THIS IS FOR FOUNDERS WITH TEAMS @ >$100K MONTH ($1MILLION+)

You have teams and/or team leaders. You try to stay hands-off, except for sales and big projects. But you often get pulled back into 'low-value' activities.

YOU ARE MANAGING, NOT BUILDING

$4,800/mo

GET EVERYTHING IN MOMENTUM PLUS

PRIVATE & TEAM COACHING

  • Private Mentoring (x2 Month)

  • Team Training & Coaching

  • 1:ON:1 Planning & Support

EVERY LEADER IN SPORTS, EVERY CAPTAIN OF INDUSTRY, EVERY PERSON AT THE TOP OF THEIR GAME ALWAYS HAS A COACH. YOU DON'T NEED TO DO THIS ALONE.

“On Wednesday, I had a quick back and forth with John Englezos. He encouraged me to increase our prices by changing up how we structure our offer. He showed me exactly what we needed to do. The very next day (on Thursday), we had two sales calls and tested the new offer. Both closed on the first call and we ALSO increased our rates by 275%, almost threefold. By charging more, we are closing faster.”

David Barton, OneIT

NO LOCK-INS. CANCEL ANY TIME.

WHICH PLAN IS RIGHT FOR YOU?

Ask yourself, which option is DOABLE right now? Go with that.

It should 'sting' a little but it should ALSO make commercial sense.

How many new clients would you need to cover the monthly cost? How many clients would you need to cover an entire year?

One? Two? Maybe three?

We call this a 'High No Brainer'.

But don't forget, the more you spend, the better we can serve you. And the better we can serve you, the faster you will get a result.

MONEY equals SPEED.

IS THIS RIGHT FOR YOU? 🤔

We made this for THREE types of business:

#1. KNOWLEDGE & SKILLS B2B

Maybe you're a Consultant, a Trainer, an Agency Owner or even a Business Coach. People hire you for your experience, your skills and your 'know how'. Here's the rub: When you are the business, it's notoriously hard to scale.

#2. SOFTWARE & SAAS FOUNDERS

You know how to build software. You have created an elegant solution. But do you know how to sell a recurring revenue product? It's the hardest type of thing any business can ever attempt to sell. HOT TIP: Sell 'Know-How' first.

#3. INFRASTRUCTURE & SUPPORT

You provide ESSENTIAL systems, foundational hardware, logistics, and operational support to other businesses, essential for their day-to-day function and scalability. You are the ‘roads and bridges’ of B2B.

THERE'S ONE MORE OPTION.

YOU CAN DO NOTHING.😔

This ENTIRE PAGE is dedicated to showing you the mistakes that most people make and the solutions you need if you want to get ahead.

So, you can do nothing.

You can keep running your business the way you always have.

You can continue to over-rely on word-of-mouth, chasing referrals, and hoping that "maybe next month" will be the one where everything finally clicks into place.

But let's get real for a moment...

  • Every day you delay, you’re leaving money on the table. Potential clients who should be working with you are instead choosing competitors who’ve positioned themselves more clearly. And some of those competitors are not even good!

  • Your expertise stays trapped in your head. Without codifying your knowledge into a structured methodology, you’ll always be explaining instead of selling. Worse—your prospects won’t fully grasp the value of what you do.

  • You stay stuck in the ‘hustle cycle.’ Without a repeatable, predictable lead generation system, you’ll continue experiencing feast-or-famine revenue swings—never knowing where your next client is coming from. That's no way to live.

  • Sales calls keep feeling like a grind. Without a clear offer and systemized approach, closing clients will take too long, and you’ll hear “Let me think about it” way too often. Selling should be fun! It should be about helping people!

  • Scaling remains a pipe dream, it's never gonna happen. If your business relies entirely on your time and effort, growth will always come with burnout attached. You won’t have a business—you’ll have a super-stressful, over-demanding job.

LIFE IS TOO SHORT to be wasted chasing clients without structure, pushing your services on people who don't know (or respect you). It's impossible to scale a business until you invest the time to codify what you do and demonstrate how you are different. You will continue to bang your head against the 'Hustle Ceiling' until you decide to take action. And this, right here, right now, is your invitation to do just that. TAKE ACTION.

IT'S TIME TO BLAZE!

NO LOCK-INS. CANCEL ANY TIME.


“Rather than 'just' rethinking the marketing of the business, these guys force you to re-imagine HOW you do business, or more correctly, how you can do what you do better... Cheaper, faster, smarter... and save time. Follow the steps, do the exercises, DON'T think too much, 'just do it' and you'll be richly rewarded." Andre Amrein

FREQUENTLY ASKED QUESTIONS

FAQs

Will this work for my specific B2B business?

The B2B School is for serious players (like you) who want to codify their expertise, generate leads predictably, and close clients faster. The principles apply across industries, but we’ll also tailor guidance to your unique offer.

If you're here to 'dabble', this is not for you.

If you want to build a well-rounded and scaleable business, take action.

TESTIMONIAL: "I run a complex technology platform. My clients are typically worth $30k or more. But I’m giving up on my website. No matter how many tweaks I make, it doesn’t make a difference. At the same time, the landing page sequence that you showed us how to create is totally crushing it." — Marc Niemes

What if I miss a weekly 'Live Stream'?

None of our members and clients are able to attend ALL our live sessions and training events. That's just the nature of running a business, and having a life!

That's why all sessions are recorded and uploaded within 24 hours.

You’ll have access to replays and resources, so you can catch up anytime.

Plus, we have built an AMAZEBALLS library tackling just about any facet of B2B sales and Marketing that you can think of, should any unforeseen challenges come up that are specific to you and your circumstances.

We know more about this stuff than you. We have supported thousands of people in this space. Whatever your roadblock, whatever your challenge...

We have pretty much seen it all.

TESTIMONIAL: "I walked away from each lesson with a piece of the funnel completed! Most training I have attended is more theoretical, and then you are left to apply. Thank you, the value of this course far exceeded the cost." — Ladona Stork

Do I need to have a big audience or list?

No. The strategies we teach work even if you're starting from scratch. In fact, many participants have built their first audience using these exact methods.

Although, if you do have a big audience or a big list, that helps!

If you want to start using these assets more intelligently, we have resources and frameworks for that too. In fact, using your lists more intelligently is often the best way to get started, make some quick sales, and offset your membership.

TESTIMONIAL: "I was getting a few referrals, but they weren’t consistent. Following the strategies, I was able to create over 90 partnerships. On average, every partner has more than 1,000 people in their network. In other words, my reach just went up by 90,000 people!" — Josh Blakely

I’ve already tried marketing programs?

Yep. That's not surprising. If that's happened in the past...

That's not your fault!

(It's the program or trainer who let you down.)

Most programs dump a bunch of training courses in your lap and say 'Go to work'. The most valuable aspect of our programs is the limit on participants, the live events and the group call structure. Every training piece ends with an action. It's like paint by numbers. You will make progress. It will feel good!

TESTIMONIAL: "In the past, I’ve invested in heaps of training programs, and you guys are by far and away the most hands-on. I really appreciate that. Next question, do you have a referral program? — John Hutchcroft

I’m not great at sales—will this still work for me?

Yes. Effective sales is NOT about “hard selling.”

It's about your offer, the sales process and the structure of the conversation.

We teach you how to position yourself so that clients come pre-sold, making conversations effortless and natural. No pushy tactics — just a structured way to make your value clear. Sales is fun when you deliver value!

TESTIMONIAL: "I am closing as early as the first conversation. I just had my best month ever. Borders have become meaningless. My potential client base has exploded thanks to your training." — Kath Walters

What if I invest and don’t see results?

If you are coming from a place of desperation, if money is super-tight, perhaps pass on this program. Anxious people make poor students.

Having said that, if you implement, you’ll get results. You will begin to see your business in a fresh new light, as new opportunities unfold an dbegin to reveal themselves. We've been doing this a long time. This program is built on proven frameworks, and past participants have used them to attract inbound leads, create scalable offers, and close high-ticket clients faster than ever before.

TESTIMONIAL: "I had a quick back and forth with John Englezos on Wednesday. He encouraged me to increase my prices by changing up how I structure my offer. He showed me exactly what I needed to do. On Thursday (the very next day), I had two sales calls and tested my new offer. I closed BOTH calls and ALSO increased my prices by 275%." — David Barton

What if I don't need or want your tech stack?

If you already have your own tech setup, don't worry about it. The strategies and tactics that we teach can just as easily be applied to whatever tools you are using now. It's not the technology that causes people to fall over. It's the lack of a strategy! (The tools just keep getting easier and cheaper to use.)

But if you do want to review your tech setup (and maybe save some bucks), we can talk about that. We don't need you to use our tech stack. We simply want to make sure that you have everything you need to succeed.

TESTIMONIAL: “I run a complex technology platform. My clients are typically worth $30k or more. But I'm giving up on my website. I'm giving up on all the f#$king around. No matter how many tweaks I make, it doesn't make a difference. At the same time, the landing page sequence that you showed us how to create is totally crushing it.“ Marc Niemes

Can’t I just figure this out on my own?

Sure — but how long will it take? How many mistakes will you make? How much money will you waste? How many opportunities will you miss out on?

This program is designed to shortcut your learning curve.

That way, you don’t need to spend months (or years) in trial-and-error mode.

TESTIMONIAL: "It was three years ago that I set myself the goal to do one of your programs. I even wrote it on my wall-calendar. That year passed, and I didn't follow through. The next year passed and I put it off again. This year, I finally bit the bullet. It’s now been just six weeks since I started your training, and two amazing things have happened. I am now working with clients who pay me a lot more… 7 times what I was charging! And I have also secured double my usual projects! I'm kicking myself that I didn't take action and just make it happen all those years ago." — Marcus Bevis

Don't be like Marcus, waiting years for everything to magically click into place.

Take the next step by choosing the option that works for you.

LET US HELP YOU.

OFFERS. LEADS. AUTHORITY.


"When I started your training, I had a new product and no marketing experience. My original aim was to shoot for a 'Champagne Moment' annual sales figure of $150k, which seemed almost unachievable when the previous year was $8k. It wasn't a crazy goal; it was based on sound planning (thanks to James). But it was pretty scary. You held my hand the whole way. Today, I learned that last year we smashed that revenue goal by almost 4 times! Yes, $600k. That's a lot of Champagne! And it all started with one simple offer." Maggie Reid

© B2B SCHOOL

Result representations made by the B2B School on this page are aspirational statements of your potential. The successes of other clients who have used recommended software or taken our programs are not intended to be and are not a guarantee that you or others will achieve the same results. Results are dependent on a number of factors including individual capacity, work ethic, business skills and experience, ability to complete the assignments in our program.

As such, individual results will always vary.

The B2B School is not responsible for your actions, you are solely responsible for your own moves and decisions and the use of our products and services is based on your own due diligence.

ALL PRICES IN USD.