LIVE WORKSHOP
THIS IS HAPPENING IN...
WHEN IS THIS EVENT HAPPENING? KEEP READING.
“There are only TWO ways to get clients. Like, whaaa?!"
Hi, I'm James.
And it was years before I realised that...
There are only TWO ways to get clients.
Just two. 😜
Option One...
You can chase them. Relentlessly.
I'm talking about...
Sending cold emails, making cold follow-ups.
Starting awkward conversations at networking events.
Sliding into the DMs of strangers like it's 2016.
Ick! 🤮
And sure...
Those strategies do still absolutely work.
In fact, they probably helped you get your first clients.
Maybe that's what you needed to do to start your business.
But they rely on your ability to stay motived and hustle hard.
And that's no way to scale and keep growing.
Then there's...
Option Two...
You can make the decision to...
Create a situation where you become...
The Prize. 🏆
In this scenario, future clients are conditioned to come to you.
They are educated in all the reasons why they need your help.
They understand and appreciate that to get your attention...
They will need to 'apply' for your time.
This is the disctinction between PUSH and PULL marketing.
You can either chase clients or...
✔ Put yourself in a Category of One.
✔ Embrace Tech Tools & Automation.
✔ Start to Productize your Marketing.
This last one is SUPER-DOOPER important.
At some point (soon), you will need to...
❌ Stop over-relying on WOM and referrals.
❌ Stop hiring randos to do your sales.
❌ Stop using BRUTE-FORCE to open doors.
Instead, it's time to start getting leads and clients like a proper business.
And that doesn't just mean 'productizing' your sales and marketing.
It means, we need to productize YOU. 😮
James Tuckerman
Co-Founder, B2B School
“I've more than doubled my rates, my bookings have gone up, and I now have better-fit clients who value my services and expertise more and more. I now have an actual waiting-list!” Nami Clarke
“Productize YOU?” What does that actually mean?
Let's get your skills and expertise (your systems, your wisdom, your know-how) out of your busy brain...
And let's transform all that into assets.
Yes! And that's because assets give you authority, they make sales effortless, they help you generate more attention, more leads and more income.
This is why so many business owners struggle.
They do all the hard stuff themselves because they haven't yet figured out the highest form of leverage...
When you turn what you 'do' into a product.
And that includes what do 'do' to get clients.
In a fast two hours, this is what we will do together...
#1. LEAD SOURCES
We’ll map out the six lead sources available to almost every B2B business and identify which ones best suit your business, strengths and stage of growth. You’ll leave with clarity on where your next clients are most likely to come.
Predictable Lead Channels.
#2. TRUST ASSETS
This is the secret sauce. We’ll unpack how to turn your expertise into assets that grab attention and build trust. You’ll see how how to create and stack content to get more inbound leads and position you as the obvious choice, at scale.
Productize You.
#3. BOOKING FUNNELS
Do you need to meet with future clients before they agree to work with you? How do you make those meetings happen? Discover how to get future clients to book calls with you, largely on autopilot. (It's no longer that hard.)
Build a Predictable Engine.
When is it happening?
AUSTRALIA / NEW ZEALAND
Friday, 10 July, 8AM-10AM AEST
That's 6am WA, 7:30am SA, 10AM NZ.
UNITED STATES / CANADA
Thursday, 9 July, 3PM-5PM Pacific
That's 4PM Mount, 5PM Central, 6PM ET.
WHAT'S THE REGISTRATION BONUS? KEEP READING.
I just had my best month ever. Plus, I signed my first international client! Borders have become meaningless. My potential client base has exploded, thanks to your training.” Kath Walters
THE THREE BIG MISTAKES
Please, please PLEASE do not make these three mistakes. They will sabotage your success in 2026.
❌ MISTAKE #1:
You go hard on marketing before they’ve packaged your expertise.
You post more. Create more. Try to stay visible everywhere.
Yet your core thinking is still vague and sounds the same as everyone else. So people see you, but they don’t fully get you — what you do, who it’s for or why it matters.
Let's take your expertise and create lead generating assets. Let's pull your expertise out of your busy brain and shape it assets that you can use to capture attention and attract inbound leads.
❌ MISTAKE #2:
You push 'bespoke' services because you think that sounds flexible and smart.
Is every client different? Is every sale 'built' from scratch each time? Meetings, scoping, proposals.
If there’s no clear, repeatable path into your world, everything will always depend on your time and your energy every time.
This is why you need a standardized booking funnel. If every new client relationship starts with you 'hunting' and then 'following up', that's no way to grow a busines that thrives beyond you.
❌ MISTAKE #3:
You over-rely on referrals, then get pushy when times get slow or lean.
You're waiting for random referrals or chasing, chasing clients like a dog with bone.
Because your expertise mostly lives in you, marketing resets every time you stop pushing.
This is what 'pull' marketing fixes. You turn your thinking into assets (and funnels) that attract and pre-educate future clients before you’re even involved. This is how you do maketing at scale.
Let's productize you!
This masterclass flips all three mistakes on their head. 👌
Make the decision to stand out, embrace systems to accelerate decisions, create a leads engine.
"I'm loving it when a prospect is pre-sold before I even start to talk!" Rob Goudie
LIMITED TIME BONUS. 🤩
Get 30-Days of our B2B Blazer Membership for FREE.
This is our private training and implementation community for expert-led B2B businesses that want more leads, more sales conversations and more predictable growth.
Here's what comes with your 30-Days of FREE membership.
SUPER RELEVANT
COURSES
AMAZEBALLS RESOURCES
Need to quickly inject some momentum and energy back into your business? Do this!
SUPER PASSIONATE
COMMUNITY
You think that business is lonely? Phooey! You just need a Community. (Community = Clarity)
+ CUSTOMGPTS 🔥
TEMPLATES & FRAMEWORKS
Frameworks and CustomGPTs for almost every conceiveable aspect of B2B Sales and Marketing.
LIVE WORKSHOPS &
ACCELERATORS
Members get FREE access to Masterclasses and Accelerators like this one throughout the year.
Add-On Bonus: After your 30-day access period, your membership will continue at $79/month unless cancelled beforehand. No lock-ins or minimum terms. You can cancel anytime.
WHAT IS THE B2B SCHOOL?
A message from the Co-Founder, James Tuckerman
Yes, it's me again. James Tuckerman, your friendly neighborhood "idiot" and webinar host.
For the past two decades I’ve worked with thousands of consultants, agency owners, professional service firms and all manner of B2B business owners. You could be selling knowledge, Saas, maybe a physical product?
Across that time, I kept seeing the same pattern. Capable people with real results behind them still struggled to create something scaleable and sustainable. Not because their work lacked value, but because of three things:
#1. Lack of Authority Positioning (which undermines trust in you).
#2. 'Bespoke' packaging and pricing of servcices (which causes buyer friction)
#3. Almost zero systems and predictably when it comes to the acquisition of clients.
My work now focuses on fixing those three constraints through a process we call Product You™.
That includes helping experts clarify how they’re positioned in their market, shaping commercially meaningful entry-point offers, and building simple, repeatable ways to start conversations with the right buyers.
In this live training masterclass, I’ll walk you through the same principles and practical approaches that we've used to help thousands of businesses directly and countless more indirectly.
Grab your ticket. Set aside the time. And I'll see you there!
James Tuckerman
Co-Founder, B2B School
"I GET FOUR TIMES THE ENQUIRIES, EVERY DAY..."
"I've had to put someone on to manage all the extra enquiries. I've since quadrupled the amount of web-visitors that I get, and inbound leads and prospects have gone up astronically. My phone hardly rings anymore but I get four times the amount of enquiries, every day, with all their details. It's amazing." Ben Cusack
"THE MOST SURPRISING THING WAS HOW QUICK IT HAPPENED."
"Wanted to say thanks. I'm sure you know how hard it is to get something like what I am doing off the ground ... especially while trying to raise 3 kids and earn a living on the side ... It’s now week eight. I’ve scored a radio interview, secured two marketing partners and 19 clients!" Matt Richter
"LEADS ON A CONTINUOUS BASIS... IT JUST WORKS."
"The strategy has been delivering leads to our business on a continuous basis without us actually going out and actively hunting those leads down. We’ve seen these leads translate into sales… I’m talking about several hundred thousand dollars. You go through a process, and then… it just works!" Robin Powers
EXCLUSIVE GLOBAL COMMUNITY
With a network of OVER 30,000 B2B business owners, the B2B School is the LARGEST online community dedicated EXCLUSIVELY to B2B sales and marketing tactics and strategies –on the planet!
WHAT OUTCOMES ARE YOU SEEKING FROM YOUR B2B SALES & MARKETING?
“Your strategy has generated me a new client! They contacted me late last week via LinkedIn, I put a proposal forward to them on Monday... and yesterday they engaged my services! This is my first stranger to customer conversion. And they came to me.”
LINDA ZUPANC
"Within 6 months I’d more than doubled my rates, my bookings continued to increase, and I had better-fit clients who valued my services and expertise more and more. I ended up with a wait-list! None of this would have been possible without the B2B School."
NAMI CLARKE
“I was getting a few referrals but they weren’t consistent. Following the strategies, I was able to create over 90 partnerships. On average, every partner has more than 1,000 people in their network. In other words, my reach just went up by 90,000 people!!”
JOSH BLAKELEY
"I walked away from each lesson with a piece of the funnel completed! Most training I have attended are more theoretical and then you are left to apply. The timing was perfect. I had been poking at marketing, but lacked confidence. Thank you James, the value of this course far exceeded the cost."
LADONA STORK
"Just a quick note to say my business this year has lifted about 70% which is worth over a million in revenues at least. I'm kind of freaking out because I can't keep up with the demand. I only implemented a few strategies from the course but they've worked too well, especially the email strategies. Thanks!"
STEPHEN BURNS
"Best marketing money we have ever spent. We are doing for ourselves and loving the challenge, great fun great results! Thanks! I'm loving it when a prospect has gone through my funnel and they're pre-sold before I even start to talk! Even my seventeen year old son is getting an early start in business thanks to you."
ROBERT GOUDIE
“I was worried that I wouldn’t be able to keep up with the requirements… and whether I would get my money’s worth! The things I learnt will be paying me back for a long time to come! Your training came at the right time, just when I needed to give myself the best opportunity to move my business forward."
KYLIE BARROW
"This is an incredibly detailed, yet straightforward methodology to enable small business owners like myself to better leverage our strengths and gain clear competitive advantage in the crazy world of online marketing. He delivers a highly personalised approach and terrific mechanisms to go forth and prosper!"
SIMON BLAIR
“Rather than 'just' rethinking the marketing of the business, the course forces you to re-imagine HOW you do business, or more correctly, how you can do what you do better… Cheaper, faster, smarter... and save time. Take the course, do the exercises, DON'T think too much, 'just do it' and you'll be richly rewarded."
ANDRE AMREIN
B2B BIZ OWNERS SIMPLY LOVE THE B2B SCHOOL 😍
WHAT IF YOU CAN'T ATTEND LIVE?
OPTION ONE
BUY THE RECORDING.
OPTION TWO
SECURE YOUR PLACE LIVE.
TLDR: This is your opportunity to unlock an essential set of new skills and acquire valuable strategies that you will not be able to get access to anywhere else. We normally charge $100 for events like this. THIS IS FREE TO THE FIRST 100 ONLY.
© B2B SCHOOL
Result representations made by the B2B School on this page are aspirational statements of your potential. The successes of other clients who have used recommended software or taken our programs are not intended to be and are not a guarantee that you or others will achieve the same results. Results are dependent on a number of factors including individual capacity, work ethic, business skills and experience, ability to complete the assignments in our program.
As such, individual results will always vary.
The B2B School is not responsible for your actions, you are solely responsible for your own moves and decisions and the use of our products and services is based on your own due diligence.
ALL PRICES IN USD.