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"I can’t remember a time when it was this hard to get new clients." 🫤

Hi, I'm James.

And over the past 23 years...

I’ve built businesses, coached thousands and trained tens of thousands of business owners from all over the world on "how to get clients".

But...

I can’t remember a time when getting clients was this hard.

Something has shifted.

Yes…

SHIfT HAPPENS.

Do you remember when…

You could build a basic website and people would actually find it?

You could send an email to a prospect and they would actually open it?

You could post on social media and your followers would actually see it?

Ahhh…

The glory days of client acquisition. 😊

Then things changed. 😟

Buyer behaviours changed. Buyer expectations changed. The way people found businesses changed. How they researched changed.

But what did NOT change?

You. (And me.)

We hustled harder. Posted more. Sent more emails.

We stuck to the playbook that we all used to start our businesses in the first place and kept PUSHING ourselves onto audiences.

“I just need to get my foot in the door!?!”

Nope. Wrong.

That was me. (I was an idiot.)

Standing in front of doors that had already been bricked up, banging until my hands were bloody and wondering why no one was answering.

Then, one day...

I stopped PUSHING myself onto strangers…

…and I started PULLING instead.

Yes, I'm talking about the disctinction between PUSH marketing and PULL marketing. PUSH marketing is when you go chasing clients. (You interrupt.) PULL marketing is where you create useful reasons for the right people to come to you. (You get permission to pitch.)

Pull marketing is about positioning you as the Prize. 🏆

Today, at the B2B school, we generate more than 400 inbound leads every month without paid advertising. And another 600 when we do run paid ads. Indeed, we have SIX different ways to get leads and clients.

And , during this live workshop, I'll be sharing ALL SIX of the client acquisition strategies that are working for us and our clients.

For every strategy, I'll be showcasing our best tactic.

That's how I'm going to help you...

✔ Find the Open Doors: Discover where your new client opportunities will be coming from in 2026–2027 and which existing client acquisition strategies are still generating leads, conversations and clients.

✔ Choose the BEST "Door Openers": Not all "door openers" will be right for your audience, your offer, your strengths. You’ll leave knowing which option (and tactic) is best for you and your business.

✔ Build a Predictable Leads Engine: Learn how to connect your "door openers" to a simple system that turns attention into leads and leads into clients, so you stop banging your fists on bricked up doors.

Because the goal isn’t to become better at chasing clients.

No! Your goal is to build a business that attracts them.

At some point (soon), you will need to...

❌ Stop over-relying on WOM and referrals.

❌ Stop hiring randos to do your sales.

❌ Stop using BRUTE-FORCE to open doors.

Instead, it's time to start getting leads and clients like a proper business.

And that means taking the expertise that's trapped in your head and tranforming that into assets: useful content, valuable resources, proven frameworks and trust-building funnels that help the right people discover you, understand you and choose you...

...without need needing to constantly be chasing those people down. 😮

If you'd be into that, secure your place on the live workshop.

James Tuckerman

Co-Founder, B2B School

P.S. Yep, I'll be sharing six strategies and one tactic for each strategy.

You'll get the actual Templates we use, so you can go out and run with our strategies and apply our tactics immediately after the event.

This will be the most instructional, the most practical, the most immediately actionable workshop you will attend all year.

Hi, I'm James.

And over the past 23 years...

I’ve built businesses, coached thousands and trained tens of thousands of business owners on "how to get clients".

But...

I can’t remember a time when getting clients was this hard.

Something has shifted.

Yes…

SHIfT HAPPENS.

Do you remember when…

You'd build a basic website and people would actually find it?

You could send an email to a prospect and they would actually open it?

You could post on social media and your followers would actually see it?

Ahhh…

The glory days of client acquisition. 😊

Then things changed. 😟

Buyer behaviours changed. Buyer expectations changed.

The way people found your business changed. How they researched changed.

But what did NOT change?

You. (And me.)

We hustled harder. Posted more. Sent more emails.

We stuck to the playbook that help build our businesses in the first place and continued to PUSH ourselves onto audiences.

“I just need to get my foot in the door!?!”

Nope. Wrong.

That was me. (I was an idiot.)

Standing in front of doors that had already been bricked up, banging until my hands were bloody and wondering why no one was answering.

Then, one day...

I stopped PUSHING myself onto strangers…

…and I started PULLING them toward me instead.

Yes, I'm talking about the distinction between PUSH and PULL marketing.

Push marketing is when you go chasing clients. (You interrupt.)

Pull marketing is where you create useful reasons for the right people to come to you. (You get permission to pitch.)

Pull marketing is about positioning YOU as the Prize.

Today, at the B2B school, we generate more than 400 inbound leads every month without paid advertising. And another 600 when we do run paid ads. Indeed, we have SIX ways to get leads and clients.

And , during this live workshop, I'll be sharing ALL SIX of the strategies that are working for us and our clients right now.

For every strategy, I'll also be showcasing our best tactic.

I'm going to help you...

Because your goal isn’t to get better at chasing clients.

No! Your goal is to build a business that attracts them.

At some point (soon), you will need to...

❌ Stop over-relying on WOM and referrals.

❌ Stop hiring randoms to do your selling for you.

❌ Stop using BRUTE-FORCE to try to open doors.

Instead, it's time to start getting leads and clients like a proper business.

And that means taking the expertise that's already trapped in your head and tranforming that into assets.

Valuable resources, proven frameworks and trust-building funnels that help the right people come to you...

...without you needing to constantly be chasing those people down. 😮

If you'd be into that, secure your place on the live workshop.

James Tuckerman

Co-Founder, B2B School

P.S. Yep, I'll be sharing six strategies and one tactic for each strategy. You'll get the actual Templates we use, so you can go out and run with our strategies and apply our tactics immediately after the event. This will be the most instructional, immediately actionable workshop you will attend all year, guaranteed.

“I've more than doubled my rates, my bookings have gone up, and I now have better-fit clients who value my services and expertise more and more. I now have an actual waiting-list!” Nami Clarke

“Product You?” What does that actually mean?

Let's get your skills and expertise (your systems, your wisdom, your know-how) out of your busy brain...

And let's transform all that into assets.

Yes! And that's because assets give you authority, they make sales effortless, they help you generate more attention, more leads and more income.

This is why so many business owners struggle.

They do all the hard stuff themselves because they haven't yet figured out the highest form of leverage...

When you turn what you 'do' into a product.

And that includes what do 'do' to get clients.

In a fast two hours, this is what we will do together...

#1. OPEN DOORS

Discover the six client acquisition strategies working right now and where new opportunities are coming from in 2026–2027. You’ll see how businesses are generating attention, leads and client conversations as buyer behaviours continue to change.

Find New Opportunities.

#2. DOOR OPENERS

Not every client acquisition strategy will suit your audience, offer, strengths or stage of growth. We’ll help you identify the best “door openers” for your business, so you know where to focus your time, energy and resources.

Choose Your Strategy.

#3. PREDICTABLE LEADS ENGINE

Learn how to connect your door openers to a simple system that attracts the right people, builds trust and turns attention into leads and leads into clients.

Spend less time hustling, chasing and pushing yourself onto strangers.

Build a Predictable Engine.

When is it happening?

AUSTRALIA / NEW ZEALAND

Friday, 7 August, 8AM-10AM AEST

That's 6am WA, 7:30am SA, 10AM NZ.

UNITED STATES / CANADA

Thursday, 6 August, 3PM-5PM Pacific

That's 4PM Mount, 5PM Central, 6PM ET.

WHAT'S THE REGISTRATION BONUS? KEEP READING.

I just had my best month ever. Plus, I signed my first international client! Borders have become meaningless. My potential client base has exploded, thanks to your training.” Kath Walters

THE THREE BIG MISTAKES

Please, please PLEASE do not make these three mistakes. They will sabotage your success in 2026-2027.

❌ MISTAKE #1:

You over-rely on tactics that no-longer work.

Buyer behaviours have changed. Buyer expectations have changed

Yet you’re still relying on the strategies that worked five or ten years ago, then wondering why you’re getting less attention, fewer leads and fewer client.

Find the doors that are open. Discover the six client acquisition strategies working right now and where your next clients are most likely to come from.

❌ MISTAKE #2:

You are way too busy trying everything, instead of one thing.

You post on LinkedIn. Start a podcast. Build a lead magnet. Do nothing with it. Dabble with ads. Send cold emails. Attend events.

You spread your time, energy and budget across too many strategies without giving any of them enough attention to work.

Choose the right door openers. Focus on the strategies that suit your audience, your offer, your strengths and your stage of growth.

❌ MISTAKE #3:

You keep PUSHING yourself onto strangers.

You hustle harder.

Post more.

Send more emails.

Make more calls.

When things get quiet, you use brute force: more activity, more chasing and more pressure.

This is what PULL marketing fixes. Turn your expertise into useful assets that attract attention, build trust and give the right people a reason to come to you.

This workshop flips all three mistakes on their head. 👌

Find the open doors, choose the right door openers and build a Predictable Leads Engine.

"I'm loving it when a prospect is pre-sold before I even start to talk!" Rob Goudie

LIMITED TIME BONUS. 🤩

Get 30-Days of our B2B Blazer Membership for FREE.

This is our private training and implementation community for expert-led B2B businesses that want more leads, more sales conversations and more predictable growth.

Here's what comes with your 30-Days of FREE membership.

SUPER RELEVANT

COURSES

AMAZEBALLS RESOURCES

Need to quickly inject some momentum and energy back into your business? Do this!

SUPER PASSIONATE

COMMUNITY

You think that business is lonely? Phooey! You just need a Community. (Community = Clarity)

+ CUSTOMGPTS 🔥

TEMPLATES & FRAMEWORKS

Frameworks and CustomGPTs for almost every conceiveable aspect of B2B Sales and Marketing.

LIVE WORKSHOPS &

ACCELERATORS

Members get FREE access to Masterclasses and Accelerators like this one throughout the year.

Add-On Bonus: After your 30-day access period, your membership will continue at $79/month unless cancelled beforehand. No lock-ins or minimum terms. You can cancel anytime.

WHAT IS THE B2B SCHOOL?

A message from the Co-Founder, James Tuckerman

Yes, it's me again. James Tuckerman, your friendly neighborhood "idiot" and webinar host.

For the past two decades I’ve worked with thousands of consultants, agency owners, professional service firms and all manner of B2B business owners. You could be selling knowledge, Saas, maybe a physical product?

Across that time, I kept seeing the same pattern. Capable people with real results behind them still struggled to create something scaleable and sustainable. Not because their work lacked value, but because of three things:

#1. Lack of Authority Positioning (which undermines trust in you).

#2. 'Bespoke' packaging and pricing of servcices (which causes buyer friction)

#3. Almost zero systems and predictably when it comes to the acquisition of clients.

My work now focuses on fixing those three constraints through a process we call Product You™.

That includes helping experts clarify how they’re positioned in their market, shaping commercially meaningful entry-point offers, and building simple, repeatable ways to start conversations with the right buyers.

In this live training masterclass, I’ll walk you through the same principles and practical approaches that we've used to help thousands of businesses directly and countless more indirectly.

Grab your ticket. Set aside the time. And I'll see you there!

James Tuckerman
Co-Founder, B2B School

"I GET FOUR TIMES THE ENQUIRIES, EVERY DAY..."

"I've had to put someone on to manage all the extra enquiries. I've since quadrupled the amount of web-visitors that I get, and inbound leads and prospects have gone up astronically. My phone hardly rings anymore but I get four times the amount of enquiries, every day, with all their details. It's amazing." Ben Cusack

"THE MOST SURPRISING THING WAS HOW QUICK IT HAPPENED."

"Wanted to say thanks. I'm sure you know how hard it is to get something like what I am doing off the ground ... especially while trying to raise 3 kids and earn a living on the side ... It’s now week eight. I’ve scored a radio interview, secured two marketing partners and 19 clients!" Matt Richter

"LEADS ON A CONTINUOUS BASIS... IT JUST WORKS."

"The strategy has been delivering leads to our business on a continuous basis without us actually going out and actively hunting those leads down. We’ve seen these leads translate into sales… I’m talking about several hundred thousand dollars. You go through a process, and then… it just works!" Robin Powers

EXCLUSIVE GLOBAL COMMUNITY

With a network of OVER 30,000 B2B business owners, the B2B School is the LARGEST online community dedicated EXCLUSIVELY to B2B sales and marketing tactics and strategies –on the planet!

WHAT OUTCOMES ARE YOU SEEKING FROM YOUR B2B SALES & MARKETING?

“Your strategy has generated me a new client! They contacted me late last week via LinkedIn, I put a proposal forward to them on Monday... and yesterday they engaged my services! This is my first stranger to customer conversion. And they came to me.”

LINDA ZUPANC

"Within 6 months I’d more than doubled my rates, my bookings continued to increase, and I had better-fit clients who valued my services and expertise more and more. I ended up with a wait-list! None of this would have been possible without the B2B School."

NAMI CLARKE

“I was getting a few referrals but they weren’t consistent. Following the strategies, I was able to create over 90 partnerships. On average, every partner has more than 1,000 people in their network. In other words, my reach just went up by 90,000 people!!”

JOSH BLAKELEY

"I walked away from each lesson with a piece of the funnel completed! Most training I have attended are more theoretical and then you are left to apply. The timing was perfect. I had been poking at marketing, but lacked confidence. Thank you James, the value of this course far exceeded the cost."

LADONA STORK

"Just a quick note to say my business this year has lifted about 70% which is worth over a million in revenues at least. I'm kind of freaking out because I can't keep up with the demand. I only implemented a few strategies from the course but they've worked too well, especially the email strategies. Thanks!"

STEPHEN BURNS

"Best marketing money we have ever spent. We are doing for ourselves and loving the challenge, great fun great results! Thanks! I'm loving it when a prospect has gone through my funnel and they're pre-sold before I even start to talk! Even my seventeen year old son is getting an early start in business thanks to you."

ROBERT GOUDIE

“I was worried that I wouldn’t be able to keep up with the requirements… and whether I would get my money’s worth! The things I learnt will be paying me back for a long time to come! Your training came at the right time, just when I needed to give myself the best opportunity to move my business forward."

KYLIE BARROW

"This is an incredibly detailed, yet straightforward methodology to enable small business owners like myself to better leverage our strengths and gain clear competitive advantage in the crazy world of online marketing. He delivers a highly personalised approach and terrific mechanisms to go forth and prosper!"

SIMON BLAIR

“Rather than 'just' rethinking the marketing of the business, the course forces you to re-imagine HOW you do business, or more correctly, how you can do what you do better… Cheaper, faster, smarter... and save time. Take the course, do the exercises, DON'T think too much, 'just do it' and you'll be richly rewarded."

ANDRE AMREIN

B2B BIZ OWNERS SIMPLY LOVE THE B2B SCHOOL 😍

WHAT IF YOU CAN'T ATTEND LIVE?

OPTION ONE

BUY THE RECORDING.

GET THE RECORDING FOR $100Get the Recordings & Worksheets

OPTION TWO

SECURE YOUR PLACE LIVE.

TLDR: This is your opportunity to unlock an essential set of new skills and acquire valuable strategies that you will not be able to get access to anywhere else. We normally charge $100 for events like this. THIS IS FREE TO THE FIRST 100 ONLY.

Privacy Policy | Terms & Conditions

Result representations made by the B2B School on this page are aspirational statements of your potential. The successes of other clients who have used recommended software or taken our programs are not intended to be and are not a guarantee that you or others will achieve the same results. Results are dependent on a number of factors including individual capacity, work ethic, business skills and experience, ability to complete the assignments in our program.

As such, individual results will always vary.

The B2B School is not responsible for your actions, you are solely responsible for your own moves and decisions and the use of our products and services is based on your own due diligence.

ALL PRICES IN USD.