LIVE WORKSHOP
THIS IS HAPPENING IN...
HOW TO TRANSFORM YOUR BORING (AND VAGUE) SALES MEETING INTO A HIGHly DESIRABLE PRODUCT (THAT FUTURE CLIENTS WILL EVEN PAY FOR).
HOW TO TURN YOUR BORING SALES MEETING INTO A PRODUCT THAT PEOPLE PAY FOR.
LIVE ONLINE EVENT.
FREE TO THE FIRST 100.
LIVE ONLINE EVENT. FREE TO THE FIRST 100.
“Why should I meet with you when I can just ask AI?”
“Why should I meet with you when I can just ask AI?” 🫨
Hi, I'm James. And I was an idiot.
Heck, I'm still an idiot. But I'm an idiot loving life. 😜
For a really long time, I had three strategies for getting meetings.
"Coffee meetings."
"Zoom catch ups."
"Discovery calls."
And for most people in the B2B space...
These are STILL the default ways businesses get in front of prospects.
"Hey, I'll be in town next week. Let's maybe get a coffee?"
"Hey, let's jump on zoom and explore ways to support each other."
"Hey, can I book you for a Discovery call? No? A Breakthrough session?"
"Pleeeeease?"
Anyone? Anyone?
Buelller... Bueller. 🤪
Of course, something has shifted.
Yes. SHIfT Happens.
People still have the problems you solve.
They are still very interested in finding a solution.
But the value of most meetings simply isn’t there.
The value of your meeting isn't clear enough to justify the time.
As least, that's how it is with most business owners in 2026.
So, what can you do? How can we fix this?
For us, in our world, it became obvious that we needed to adapt.
And we did that by reinventing THREE parts of our sales process...
✔ Meeting Hooks (Name the meeting to elevate desire)
✔ Meeting Structures (Standardize to position you as the prize)
✔ Meeting Fillers (Embrace 'pull' strategies to book more meetings)
I break down each of these below.
But here's the sum of it all in a nutshell...
We stopped treating the meeting as a business development function. And we decided to start selling the meeting as a product instead.
We 'productized' our meeting process. 🤯
And now, we're helping our clients to do that too.
That's why I'm hosting this FREE workshop.
Yep, I'm only doing this once.
It's free if you attend live, limited to 100 people.
Click the link and let's productize you.
James Tuckerman
Co-Founder, B2B School
Hi, I'm James.
And I was an idiot.
Heck, I'm still an idiot. But I'm an idiot loving life. 😜
For a really long time, I had just three super-lame strategies for getting meetings.
"Coffee meetings."
"Zoom catch ups."
"Discovery calls."
And for most people who sell something a little complex...
These are STILL the same, boring ways that businesses get in front of prospects.
"Hey, I'll be in town next week. Let's get a coffee?"
"Hey, let's jump on zoom and explore ways I can help you."
"Hey, can I book you for a Discovery call? Or, maybe a Breakthrough session?"
"Pleeeeease?"
Anyone? Anyone?
Buelller... Bueller. 🤪
Of course, something has changed, things have shifted.
Yes. SHIfT Happens.
People still have the problems you solve.
They are still very interested in finding a solution.
But the value of most meetings simply isn’t there.
The value of your meeting isn't clear enough to justify their valuable time.
As least, that's how it is with most biz owners in 2026.
So, how can we fix this?
For us, in our world, it became obvious that we needed to adapt.
And we did that by upgrading THREE important parts of our sales process...
✔ Meeting Hooks (Name the meeting to elevate desire)
✔ Meeting Structures (Standardize to be the prize)
✔ Meeting Fillers (Strategies to book more meetings)
I break them down below.
But here's the sum of it...
We stopped treating the meeting as a 'business development' function.
And we decided to start selling the meeting as a 'product' instead.
We 'productized' our meeting process. 🤯
And now, we're helping our clients to do that too.
That's why I'm hosting this FREE workshop.
Yep, I'm only doing this once.
It's free if you attend live, limited to 100 people.
Click the link and let's productize you.
James Tuckerman
Co-Founder, B2B School
“I've more than doubled my rates, my bookings have gone up, and I now have better-fit clients who value my services and expertise more and more. I now have an actual waiting-list!” Nami Clarke
In a fast two hours, this is what we will do together...
#1. MEETING HOOKS
Turn a vague invite into something that signals value upfront. You’ll learn how to name and frame your meetings so people can immediately see the point of attending—and make a decision faster.and don't require you to be there.
Productize the Meeting.
#2. MEETING STRUCTURES
We'll together unpack a simple, repeatable way to run your calls. We’ll break down a three-part structure that: Gathers information (makes them feel valued), demonstrates expertise during the call, naturally leads to a next step.
Standardize the Meeting
#3. MEETING FILLERS
What works if you want to actually get meetings booked in the first place. You’ll see how to: Re-engage people already in your world; Open conversations with strangers, Create consistent pathways to booked calls that don't rely on you.
Proven Funnel Fillers
When is it happening?
AUSTRALIA / NEW ZEALAND
Tuesday, 26 May, 8AM-10AM AEST
That's 6am WA, 7:30am SA, 10AM NZ.
UNITED STATES / CANADA
Monday, 25 May, 3PM-5PM Pacific
That's 4PM Mount, 5PM Central, 6PM ET.
WHAT'S THE REGISTRATION BONUS? KEEP READING.
"You laid out the perfect meeting structure for a business like mine. I used it later that afternoon. Three days after that, I got the 'Let's do it' email! Not only did that increase the average order value of my first sale, it reduced my sales cycle by THREE whole weeks." Dean Denny, Marketing Strategist
THE THREE BIG MISTAKES
Please, please PLEASE do not make these three mistakes. They will sabotage your success in 2026.
❌ MISTAKE #1:
You go hard on marketing before they’ve packaged your expertise.
You post more. Create more. Try to stay visible everywhere.
Yet your core thinking is still vague and sounds the same as everyone else. So people see you, but they don’t fully get you — what you do, who it’s for, or why it matters.
Let's take your meeting and transform it into a product. Let's pull your expertise out of your busy brain and shape it into something clear and repeatable.
❌ MISTAKE #2:
You push 'bespoke' services because you think that sounds flexible and smart.
Is every conversation different? Does every sale get 'built' from scratch each time. Meetings, scoping, proposals.
If there’s no clear path into your world, everything will always depends on your time and energy.
This is why you need a standardized meeting structure. If your meetings are structure and repeatable you can even delegate or outsource this part of the sales process.
❌ MISTAKE #3:
You over-rely on referrals, then get pushy when times get slow or lean.
You're waiting for random referrals or chasing, chasing clients like a dog with bone.
Because your expertise mostly lives in you, marketing resets every time you stop pushing.
This is what 'pull' marketing fixes. You turn your thinking into assets (and funnels) that attract and pre-educate future clients before you’re even involved. This is how you scale marketing.
This masterclass flips all three mistakes on their head. 👌
Make the decision to stand out, embrace systems to accelerate decisions, create a leads engine.
"I'm loving it when a prospect is pre-sold before I even start to talk!" Rob Goudie
WHAT'S THE REGISTRATION BONUS?
When you secure your place, you will get this...
When you register, you’ll instantly receive Meeting Grabbers 101. It's about how to get meetings with VIPs. Yes, Very Interested Prospects.
Want the bonus?
WHAT IS THE B2B SCHOOL? KEEP READING.
WHAT IS THE B2B SCHOOL?
A message from the Co-Founder, James Tuckerman
Yes, it's me again. James Tuckerman, your friendly neighborhood "idiot" and webinar host.
For the past two decades I’ve worked with thousands of consultants, agency owners, professional service firms and all manner of B2B business owners. You could be selling knowledge, Saas, maybe a physical product?
Across that time, I kept seeing the same pattern. Capable people with real results behind them still struggled to create something scaleable and sustainable. Not because their work lacked value, but because of three things:
#1. Lack of Authority Positioning (which undermines trust in you).
#2. 'Bespoke' packaging and pricing of servcices (which causes buyer friction)
#3. Almost zero systems and predictably when it comes to the acquisition of clients.
My work now focuses on fixing those three constraints.
That includes helping experts clarify how they’re positioned in their market, shaping commercially meaningful entry-point offers, and building simple, repeatable ways to start conversations with the right buyers.
In this live training masterclass, I’ll walk you through the same principles and practical approaches that we've used to help thousands of businesses directly and countless more indirectly.
Grab your ticket. Set aside the time. And I'll see you there!
James Tuckerman
Co-Founder, B2B School
"I GET FOUR TIMES THE ENQUIRIES, EVERY DAY..."
"I've had to put someone on to manage all the extra enquiries. I've since quadrupled the amount of web-visitors that I get, and inbound leads and prospects have gone up astronically. My phone hardly rings anymore but I get four times the amount of enquiries, every day, with all their details. It's amazing." Ben Cusack
"THE MOST SURPRISING THING WAS HOW QUICK IT HAPPENED."
"Wanted to say thanks. I'm sure you know how hard it is to get something like what I am doing off the ground ... especially while trying to raise 3 kids and earn a living on the side ... It’s now week eight. I’ve scored a radio interview, secured two marketing partners and 19 clients!" Matt Richter
"LEADS ON A CONTINUOUS BASIS... IT JUST WORKS."
"The strategy has been delivering leads to our business on a continuous basis without us actually going out and actively hunting those leads down. We’ve seen these leads translate into sales… I’m talking about several hundred thousand dollars. You go through a process, and then… it just works!" Robin Powers
EXCLUSIVE GLOBAL COMMUNITY
With a network of OVER 30,000 B2B business owners, the B2B School is the LARGEST online community dedicated EXCLUSIVELY to B2B sales and marketing tactics and strategies –on the planet!
WHAT OUTCOMES ARE YOU SEEKING FROM YOUR B2B SALES & MARKETING?
“Your strategy has generated me a new client! They contacted me late last week via LinkedIn, I put a proposal forward to them on Monday... and yesterday they engaged my services! This is my first stranger to customer conversion. And they came to me.”
LINDA ZUPANC
"Within 6 months I’d more than doubled my rates, my bookings continued to increase, and I had better-fit clients who valued my services and expertise more and more. I ended up with a wait-list! None of this would have been possible without the B2B School."
NAMI CLARKE
“I was getting a few referrals but they weren’t consistent. Following the strategies, I was able to create over 90 partnerships. On average, every partner has more than 1,000 people in their network. In other words, my reach just went up by 90,000 people!!”
JOSH BLAKELEY
"I walked away from each lesson with a piece of the funnel completed! Most training I have attended are more theoretical and then you are left to apply. The timing was perfect. I had been poking at marketing, but lacked confidence. Thank you James, the value of this course far exceeded the cost."
LADONA STORK
"Just a quick note to say my business this year has lifted about 70% which is worth over a million in revenues at least. I'm kind of freaking out because I can't keep up with the demand. I only implemented a few strategies from the course but they've worked too well, especially the email strategies. Thanks!"
STEPHEN BURNS
"Best marketing money we have ever spent. We are doing for ourselves and loving the challenge, great fun great results! Thanks! I'm loving it when a prospect has gone through my funnel and they're pre-sold before I even start to talk! Even my seventeen year old son is getting an early start in business thanks to you."
ROBERT GOUDIE
“I was worried that I wouldn’t be able to keep up with the requirements… and whether I would get my money’s worth! The things I learnt will be paying me back for a long time to come! Your training came at the right time, just when I needed to give myself the best opportunity to move my business forward."
KYLIE BARROW
"This is an incredibly detailed, yet straightforward methodology to enable small business owners like myself to better leverage our strengths and gain clear competitive advantage in the crazy world of online marketing. He delivers a highly personalised approach and terrific mechanisms to go forth and prosper!"
SIMON BLAIR
“Rather than 'just' rethinking the marketing of the business, the course forces you to re-imagine HOW you do business, or more correctly, how you can do what you do better… Cheaper, faster, smarter... and save time. Take the course, do the exercises, DON'T think too much, 'just do it' and you'll be richly rewarded."
ANDRE AMREIN
B2B BIZ OWNERS SIMPLY LOVE THE B2B SCHOOL 😍
WHAT IF YOU CAN'T ATTEND LIVE?
OPTION ONE
BUY THE RECORDING.
OPTION TWO
BE ONE OF THE 100.
TLDR: This is your opportunity to unlock an essential set of new skills and acquire valuable strategies that you will not be able to get access to anywhere else. We normally charge $100 for events like this. THIS IS FREE TO THE FIRST 100 ONLY.
© B2B SCHOOL
Result representations made by the B2B School on this page are aspirational statements of your potential. The successes of other clients who have used recommended software or taken our programs are not intended to be and are not a guarantee that you or others will achieve the same results. Results are dependent on a number of factors including individual capacity, work ethic, business skills and experience, ability to complete the assignments in our program.
As such, individual results will always vary.
The B2B School is not responsible for your actions, you are solely responsible for your own moves and decisions and the use of our products and services is based on your own due diligence.
ALL PRICES IN USD.