LIVE WORKSHOP

THIS IS HAPPENING IN...

How to generate a last-minute injection of cash before Christmas (and set yourself up for a killer 2027)

Three audiences. Three offers. One simple way to pitch them without another sales meeting.

WHERE IS IT HAPPENING?

We will meet online, 2 hours over Zoom. Too easy!

IT'S THAT TIME OF YEAR AGAIN.

Everyone's getting busy.

Decisions are being put off until January.

And nobody wants to meet with you. 😭

So, how do you keep the cash coming in?

In this practical, online workshop, I'll show you how to get your offer in front of people who are STILL willing and able to buy from you, so you can keep making sales all the way up to Xmas Eve...

...without you needing to book another meeting.

...without you needing to reinvent your business.

...without you spending a single dollar on ads.

...even if you think you've already exhausted your contacts. 🤯

How do you do that?!?

Drum roll please...

You're going to use a simple three-minute Loom video to pitch a special end-of-year offer and make it super easy for people to buy from you.

It's not rocket science. 🤪


You just need 3 things...

#1. "Pitch without Meetings" Loom Script

Nobody wants another sales meeting in December.

So, how are you supposed to sell your $10,000 service?

I'll show you how to use a simple three-minute Loom video to explain your prospect's biggest problems, demonstrate your methodology and make a compelling pitch they can watch whenever they want.

And if you've never recorded a sales video before...

I'll give you the exact script framework we use at B2B School, so you'll know precisely what to say and how to ask for the sale.

#2. "No-Brainer Offer" with our AI Context Doc

Keep hearing, "Sounds great, let's talk in January"?

I'll show you how to give people a compelling reason to say "Yes" and pay now, even if they won't be ready to start working with you until 2027.

We'll cover three offers:

The Priority Waitlist
Build demand for 2027.

The Deposit Deal

Secure and collect cash now.

The Loyalty Package
Bring forward revenue from existing clients.

Then we'll use our F.U.S.E. Method™ to make your offer easy to grasp and buy.

And if you're struggling to come up with an offer, I'll give you our AI Context Doc to help you create one in minutes.

#3. Proven Door Openers (aka Outreach Templates)

Think you've already exhausted your contacts?

I'll not only show you how to uncover potential buyers hiding in plain sight (from first-degree connections on LinkedIn to old prospects and existing clients). Plus, I'll even give you my Outreach Templates too.

And the best part?

This isn't just for now. We run this playbook monthly. Yep, this is how you optimize "no-brainer remote sales" all year round.

SECURE YOUR PLACE BELOW.

DON'T WANT TO PAY $100 FOR THIS EVENT? KEEP READING.

"You laid out the perfect pitching framework for a business like mine. I used it later that afternoon. Three days after that, I got the 'Let's do it' email! Not only did that increase the average order value of my first sale, it reduced my sales cycle by THREE whole weeks." Dean Denny, Marketing Strategist

THE THREE BIG MISTAKES

Here are some mistakes that we'll help you avoid.

MISTAKE #1

1. You throw in the towel too early?

Don't be like your clients.

Don't make the dumb mistake of giving up too early. 🙏

There's still time to end the year strong and start 2027 even stronger.

You think you have exhausted your contacts. (No you haven't.) You think that clients don't want to hear from you. (Not if you know what to say.)

How you end the year is up to you. Plus, the tactics and strategies you will learn at the workshop can be exploited all year round.

MISTAKE #2

2. Do you really wanna book calls?

Is that how you sign clients? You need to meet? have a conversation?

At this time of year...

Good luck with that.

Instead, I'm show you how to record a short, personalised Loom video that explains your methodology, demonstrates the value of working with you and makes a clear offer.

This is an "evergreen" skill. It's a tactic we used to re-engage with past leads and clients, and get new prospects off the fence too.

MISTAKE #3

3. Do you make it HARD to buy?

"Let's revisit this in January."

Oof. I hate it when potential clients say that. So, I don't let them.

If you're selling the same thing, in the same way, with the same terms, there's often very little incentive for anyone to make a decision now.

That's why you need an Offer that's relevant to what your prospect wants to achieve and is easy to act on immediately. A no-brainer!

Wanna craft an offer? I'll even give you the AI context doc that we use.

I just had my best month ever. Plus, I signed my first international client! Borders have become meaningless. My potential client base has exploded, thanks to your training.” Kath Walters

WHY IS THIS $500 $100?

This is the type of information that I normally only make available to our PREMIUM MEMBERS and PRIVATE CLIENTS.

If everyone were to start applying the strategies that I will be revealing during the live workshop, they will no longer work.

This event will help you save time and make money.

Plus, think about it this way...

One new client pays for this 10x over.

If your average LTV is worth more than $5,000 (and it should be), a single conversion covers the entire workshop times 10.

And the cost of inaction is worse!

This isn’t optional.

It’s the no-brainer stuff you should already be doing anyway.


But most people don’t.

So many deals are just whizzing by...

Opportunities are slipping through the cracks...

Clients are going to someone else...

...and you don’t even know it. 😟

Here's the good news....

I'm gonna make this super easy for you.

BONUS #1 - VALUE: $197

THE CASH-NOW OFFER BUILDER™

(AI Context Doc + F.U.S.E. Method™)

Struggling to come up with something people will pay for? I'll give you our AI Context Doc, powered by the F.U.S.E. Method™, to help you turn your existing expertise into a compelling Cash-Now Offer in minutes. Just drop it into your fave LLM (AI tool).

BONUS #2 - VALUE: $97

THE 3-MINUTE REMOTE PITCH™

(Loom Video Script Framework)

Never recorded a sales video? Worried you'll waffle on or sound like a dodgy salesperson? Get the exact framework we use at B2B School to explain complex problems, demonstrate our methodology and make a compelling offer in just three minutes.

BONUS #3 - VALUE: $97

THE DOOR OPENER PLAYBOOK™

(Proven Outreach Templates)

Don't know who to approach or what to say to get their attention? I'll give you our outreach templates for LinkedIn, email and DMs. Just choose your channel, customise the message and start opening doors to potential buyers.

That's worth a lot more than $100. (Just sayin')

Or, here's an alternative...

BECOME A BLAZER FOR $99 $79 AND GET ALL THAT & THIS EVENT FOR FREE.

Yes! You can attend for $500 $100 or sign up to become a B2B Blazer Community Member (Normally $99/month).

And when you do that...

Here's what you will also get...

Total Value: $4,761

Today Just: $99 $79 a month!

OPTION ONE

GET THE WORKSHOP ONLY.

OPTION TWO

GET THE MEMBERSHIP INC THE WORKSHOP.

Plus, if you can't attend our events live, we'll send you the recordings, so you'll never miss out on the good stuff.

We have no lock-ins or minimum terms.

“Rather than 'just' rethinking the marketing of the business, these guys force you to re-imagine HOW you do business, or more correctly, how you can do what you do better... Cheaper, faster, smarter... and save time." Andre Amrein

"AS A BLAZER, WHAT DO I YOU GET?"

The B2B Blazer 'Pro' Community Membership is about getting you SYSTEMS and COMMUNITY.

✔ GET $4K+ IN TRAINING PACKS INSTANTLY

✔ GET B2B SCHOOL COMMUNITY ACCESS ON SKOOL
✔ GET BONUS PREMIUM EVENTS (LIKE THIS)

Our courses and events are designed to give you clarity and momentum. Plus, with the B2B Skool Community App, you have 24/7 access to training materials, expert advice, plus a thriving network.

We have no lock-ins or minimum terms.

#1. GET $4,761 IN COURSE PACKS

#2. B2B SCHOOL $99/MONTH

#3. LIVE EVENTS & WORKSHOPS (BONUS)

Interactive training sessions addressing top challenges.

Our two-hour workshops always focus on challenges specifically facing B2B businesses, from building a predictable lead engine to crafting irresistible offers. These aren’t just lectures—they’re opportunities to ask questions, get personalized feedback, and leave with actionable takeaways that you can put into practice right away.

With six workshops a year, you’ll have consistent opportunities to sharpen your skills and stay ahead of the curve. If you think that education is expensive, try ignorance!

VALUE: $100-$500 per event

UNLOCK YOUR COURSES AND COMMUNITY INSTANTLY.

OPTION ONE

GET THE WORKSHOP ONLY.

OPTION TWO

GET THE MEMBERSHIP INC THE WORKSHOP.

When you become a 'Blazer', we have no 'lock-ins'. We're selling a community. Not a hostage situation! You can upgrade, downgrade or quit at any time. Select 'OPTION TWO' and Let's Blaze.


"I've just experienced something I thought was never possible. A personal enquiry from a top CEO! And they came to me! I am so grateful for your help. I am finally feeling like I am the prize! Thank you, Thank you, Thank you!” Jo Crowly

BLAZE FOR JUST $99 $79. 😮

The B2B Blazer Community Membership is NORMALLY available for $99 per month. That is ALREADY insane value.

On this page (One-Time-Only Offer), you can become a B2B Blazer for only $79 per month. That works out to be $19.75 per week.

Let me say that again...

JUST $19.75 PER WEEK!!!

🤯

That's less than a small pizza.

It's less than a cocktail at a swanky bar.

It's less than a movie ticket and a handful of popcorn.

It's less than six fancy donuts!


Whaaaa!?

HAVE YOU SEEN MY DONUT?

Not so long ago...

I was feeling peckish.

So, I popped into one of those fancy-pants donut shops...

I didn't ask about the price.

Instead, I bought six.

Yup, a half-dozen.

The sum total of this completely unnecessary splurge was $30.

In short, I spent $30 on six donuts.

And...

Even a FIVE year old can tell you...

That's more than $19.75. 😬

Yet, gobble, gobble, chomp, chomp.

Then, ALL gone.

What I'm trying to say is this...

Every day...

We all spend money on a bunch of different things.

Some are essential. Some are not.

Some just make us feel good.

But most don't even do that.

Yet...

When it comes to INVESTING our money on our education...

When it comes to INVESTING our time in our skills and futures...

When it comes to INVESTING in our businesses and staff...

We stall...

We procrastinate...

We balk at sums like $19.75.

We tell ourselves we can't afford it.

Here's a saying that I think you're gonna love...

"If you think education is expensive, try ignorance!"

So...

THIS IS OUTSTANDING VALUE FOR MONEY. PERIOD.

You can register for the live event for $100.

Or...

You can stop procrasting for just $79 (that's $19.75 a week) and start accelerate your business ambitions starting today.

OPTION ONE

GET THE WORKSHOP ONLY.

OPTION TWO

GET THE MEMBERSHIP INC THE WORKSHOP.

ALL INVESTMENTS HAVE RISKS. EXCEPT MAYBE THIS ONE.

When you become a 'Blazer' you can quit at any time. We're selling a community. Not a hostage situation! You can upgrade, downgrade or quit at any time. Select 'OPTION TWO' and Let's Blaze.

JOHNNY'S 'B2B' BONUS SET

BECOME A B2B SCHOOL BLAZER MEMBER TO UNLOCK THESE EXTRA BONUS COURSES & RESOURCES. [OFFER EXPIRES 24 BEFORE EVENT]

PLUS, STRATEGY LIBRARY + SWIPE VAULT

  • Swipe Vault: 500+ Templates (Value $395)

    Emails, lead magnets, funnels, ads, onboarding packs & more.

  • CustomGPTs and Prompts (Value $495)

    Tools to quickly execute on strategies and build assets.

  • Blazer Member Community (Value $1,188)

    Get answers, feedback, and support from B2B founders.

HERE'S WHY B2B BUSINESS OWNERS LOVE THE B2B SCHOOL. 😍

"I GET FOUR TIMES THE ENQUIRIES, EVERY DAY..."

"I've had to put someone on to manage all the extra enquiries. I've since quadrupled the amount of web-visitors that I get, and inbound leads and prospects have gone up astronically. My phone hardly rings anymore but I get four times the amount of enquiries, every day, with all their details. It's amazing." Ben Cusack

"THE MOST SURPRISING THING WAS HOW QUICK IT HAPPENED."

"Wanted to say thanks. I'm sure you know how hard it is to get something like what I am doing off the ground ... especially while trying to raise 3 kids and earn a living on the side ... It’s now week eight. I’ve scored a radio interview, secured two marketing partners and 19 clients!" Matt Richter

"LEADS ON A CONTINUOUS BASIS... IT JUST WORKS."

"The strategy has been delivering leads to our business on a continuous basis without us actually going out and actively hunting those leads down. We’ve seen these leads translate into sales… I’m talking about several hundred thousand dollars. You go through a process, and then… it just works!" Robin Powers

EXCLUSIVE GLOBAL COMMUNITY

With a network of OVER 30,000 B2B business owners, the B2B School is the LARGEST online community dedicated EXCLUSIVELY to B2B sales and marketing tactics and strategies –on the planet!

WHAT OUTCOMES ARE YOU SEEKING FROM YOUR B2B SALES & MARKETING?

“Your strategy has generated me a new client! They contacted me late last week via LinkedIn, I put a proposal forward to them on Monday... and yesterday they engaged my services! This is my first stranger to customer conversion. And they came to me.”

LINDA ZUPANC

"Within 6 months I’d more than doubled my rates, my bookings continued to increase, and I had better-fit clients who valued my services and expertise more and more. I ended up with a wait-list! None of this would have been possible without the B2B School."

NAMI CLARKE

“I was getting a few referrals but they weren’t consistent. Following the strategies, I was able to create over 90 partnerships. On average, every partner has more than 1,000 people in their network. In other words, my reach just went up by 90,000 people!!”

JOSH BLAKELEY

"I walked away from each lesson with a piece of the funnel completed! Most training I have attended are more theoretical and then you are left to apply. The timing was perfect. I had been poking at marketing, but lacked confidence. Thank you James, the value of this course far exceeded the cost."

LADONA STORK

"Just a quick note to say my business this year has lifted about 70% which is worth over a million in revenues at least. I'm kind of freaking out because I can't keep up with the demand. I only implemented a few strategies from the course but they've worked too well, especially the email strategies. Thanks!"

STEPHEN BURNS

"Best marketing money we have ever spent. We are doing for ourselves and loving the challenge, great fun great results! Thanks! I'm loving it when a prospect has gone through my funnel and they're pre-sold before I even start to talk! Even my seventeen year old son is getting an early start in business thanks to you."

ROBERT GOUDIE

“I was worried that I wouldn’t be able to keep up with the requirements… and whether I would get my money’s worth! The things I learnt will be paying me back for a long time to come! Your training came at the right time, just when I needed to give myself the best opportunity to move my business forward."

KYLIE BARROW

"This is an incredibly detailed, yet straightforward methodology to enable small business owners like myself to better leverage our strengths and gain clear competitive advantage in the crazy world of online marketing. He delivers a highly personalised approach and terrific mechanisms to go forth and prosper!"

SIMON BLAIR

“Rather than 'just' rethinking the marketing of the business, the course forces you to re-imagine HOW you do business, or more correctly, how you can do what you do better… Cheaper, faster, smarter... and save time. Take the course, do the exercises, DON'T think too much, 'just do it' and you'll be richly rewarded."

ANDRE AMREIN

B2B BIZ OWNERS SIMPLY LOVE THE B2B SCHOOL 😍


"When I started your training, I had a new product and no marketing experience. My original aim was to shoot for a 'Champagne Moment' annual sales figure of $150k, which seemed almost unachievable when the previous year was just $8k. It wasn't a crazy goal; it was based on sound planning (thanks to James). But it was pretty scary. You held my hand the whole way. Today, I learned that last year we smashed that revenue goal by almost 4 times! Yes, $600k. That's a lot of Champagne!" Maggie Reid

FREQUENTLY ASKED QUESTIONS

FAQs

Will this work for my specific B2B business?

The B2B School is for serious players (like you) who want to codify their expertise, generate leads predictably, and close clients faster. The principles apply across industries, but we’ll also tailor guidance to your unique offer.

If you're here to 'dabble', this is not for you.

If you want to build a well-rounded and scaleable business, take action.

TESTIMONIAL: "I run a complex technology platform. My clients are typically worth $30k or more. But I’m giving up on my website. No matter how many tweaks I make, it doesn’t make a difference. At the same time, the landing page sequence that you showed us how to create is totally crushing it." — Marc Niemes

What if I miss a 'Live Stream'?

None of our members and clients are able to attend ALL our live sessions and training events. That's just the nature of running a business, and having a life!

That's why all sessions are recorded and uploaded within 24 hours.

You’ll have access to replays and resources, so you can catch up anytime.

Plus, we have built an AMAZEBALLS library tackling just about any facet of B2B sales and Marketing that you can think of, should any unforeseen challenges come up that are specific to you and your circumstances.

We know more about this stuff than you. We have supported thousands of people in this space. Whatever your roadblock, whatever your challenge...

We have pretty much seen it all.

TESTIMONIAL: "I walked away from each lesson with a piece of the funnel completed! Most training I have attended is more theoretical, and then you are left to apply. Thank you, the value of this course far exceeded the cost." — Ladona Stork

Do I need to have a big audience or list?

No. The strategies we teach work even if you're starting from scratch. In fact, many participants have built their first audience using these exact methods.

Although, if you do have a big audience or a big list, that helps!

If you want to start using these assets more intelligently, we have resources and frameworks for that too. In fact, using your lists more intelligently is often the best way to get started, make some quick sales, and offset your membership.

TESTIMONIAL: "I was getting a few referrals, but they weren’t consistent. Following the strategies, I was able to create over 90 partnerships. On average, every partner has more than 1,000 people in their network. In other words, my reach just went up by 90,000 people!" — Josh Blakely

I’ve already tried marketing programs?

Yep. That's not surprising. If that's happened in the past...

That's not your fault!

(It's the program or trainer who let you down.)

Most programs dump a bunch of training courses in your lap and say 'Go to work'. The most valuable aspect of our programs is the limit on participants, the live events and the group call structure. Every training piece ends with an action. It's like paint by numbers. You will make progress. It will feel good!

TESTIMONIAL: "In the past, I’ve invested in heaps of training programs, and you guys are by far and away the most hands-on. I really appreciate that. Next question, do you have a referral program? — John Hutchcroft

I’m not great at sales—will this still work for me?

Yes. Effective sales is NOT about “hard selling.”

It's about your offer, the sales process and the structure of the conversation.

We teach you how to position yourself so that clients come pre-sold, making conversations effortless and natural. No pushy tactics — just a structured way to make your value clear. Sales is fun when you deliver value!

TESTIMONIAL: "I am closing as early as the first conversation. I just had my best month ever. Borders have become meaningless. My potential client base has exploded thanks to your training." — Kath Walters

What if I invest and don’t see results?

If you are coming from a place of desperation, if money is super-tight, perhaps pass on this program. Anxious people make poor students.

Having said that, if you implement, you’ll get results. You will begin to see your business in a fresh new light, as new opportunities unfold an dbegin to reveal themselves. We've been doing this a long time. This program is built on proven frameworks, and past participants have used them to attract inbound leads, create scalable offers, and close high-ticket clients faster than ever before.

TESTIMONIAL: "I had a quick back and forth with John Englezos on Wednesday. He encouraged me to increase my prices by changing up how I structure my offer. He showed me exactly what I needed to do. On Thursday (the very next day), I had two sales calls and tested my new offer. I closed BOTH calls and ALSO increased my prices by 275%." — David Barton

What if I don't need or want your tech stack?

If you already have your own tech setup, don't worry about it. The strategies and tactics that we teach can just as easily be applied to whatever tools you are using now. It's not the technology that causes people to fall over. It's the lack of a strategy! (The tools just keep getting easier and cheaper to use.)

But if you do want to review your tech setup (and maybe save some bucks), we can talk about that. We don't need you to use our tech stack. We simply want to make sure that you have everything you need to succeed.

TESTIMONIAL: “I run a complex technology platform. My clients are typically worth $30k or more. But I'm giving up on my website. I'm giving up on all the f#$king around. No matter how many tweaks I make, it doesn't make a difference. At the same time, the landing page sequence that you showed us how to create is totally crushing it.“ Marc Niemes

Can’t I just figure this out on my own?

Sure — but how long will it take? How many mistakes will you make? How much money will you waste? How many opportunities will you miss out on?

This program is designed to shortcut your learning curve.

That way, you don’t need to spend months (or years) in trial-and-error mode.

TESTIMONIAL: "It was three years ago that I set myself the goal to do one of your programs. I even wrote it on my wall-calendar. That year passed, and I didn't follow through. The next year passed and I put it off again. This year, I finally bit the bullet. It’s now been just six weeks since I started your training, and two amazing things have happened. I am now working with clients who pay me a lot more… 7 times what I was charging! And I have also secured double my usual projects! I'm kicking myself that I didn't take action and just make it happen all those years ago." — Marcus Bevis

Don't be like Marcus, waiting years for everything to magically click into place.

Take the next step by choosing the option that works for you.

WHY ARE YOU STILL READING ?

TLDR: This is your opportunity to unlock an essential set of new skills and acquire valuable strategies that you will not be able to get access to anywhere else.

You can get a ticket for $500 $100 or you can get the Workshop for FREE when you sign up to become a B2B Blazer Community Member for $79/month. (Quit any time.)

With that membership, you will get access to a community, training courses and select live events throughout the year. (Get access to the community and courses instantly.)

This level of membership is normally available for $99 per month.

Today, on this page, you can unlock the membership forJUST $79.

That works out to be JUST $19.75 per week.

(That's chump change. It's donut money.)

If you don't like it, you can quit at any time.

We have no lock-ins or minimum terms.

OPTION ONE

GET THE WORKSHOP ONLY.

OPTION TWO

GET THE MEMBERSHIP INC THE WORKSHOP.

WHEN IS IT HAPPENING?

We will meet online, 2 hours over Zoom. Too easy!

UNITED STATES / CANADA

Thursday, 5 November, 1:00 PM–2:30 PM Pacific

That's 2:00 PM Mountain, 3:00 PM Central and 4:00 PM Eastern.

AUSTRALIA / NEW ZEALAND

Friday, 6 November, 8:00 AM–9:30 AM AEDT

That's 5:00 AM WA, 7:00AM QLD, 7:30 AM SA and 10:00 AM NZ.

Can’t make it live? No problem.

You’ll get the recording and any bonuses, so you can catch up, rewatch, in your own time.

SECURE YOUR PLACE BEFORE THE CLOCK STRIKES ZERO.

IF YOU CAN'T ATTEND LIVE, PAY NOW AND WE WILL SEND YOU THE RECORDING LATER.

© B2B SCHOOL

Result representations made by the B2B School on this page are aspirational statements of your potential. The successes of other clients who have used recommended software or taken our programs are not intended to be and are not a guarantee that you or others will achieve the same results. Results are dependent on a number of factors including individual capacity, work ethic, business skills and experience, ability to complete the assignments in our program.

As such, individual results will always vary.

The B2B School is not responsible for your actions, you are solely responsible for your own moves and decisions and the use of our products and services is based on your own due diligence.

ALL PRICES IN USD.