BUILD-A-THON
THIS IS HAPPENING IN...
BUILD YOUR OWN 3-PART SYSTEM THAT BOOKS MEETINGS WITH VERY INTERESTED PROSPECTS CONSISTENTLY...
...without you needing to go out AND chase them DOWN.
DON'T WANT TO PAY $500? KEEP READING.
âI've more than doubled my rates, my bookings have gone up, and I now have better-fit clients who value my services and expertise more and more. I now have an actual waiting-list!â Nami Clarke
What's the hardest 'thing' to sell in your business?
What's the hardest 'thing' to sell in your business?
The hardest thing to sell in your business is probably...
The meeting. đŽ
Not your service.
Not your expertise.
Not even the price.
The meeting itself (where it all begins).
If people wonât book time with youâŚ
You never get to demonstrate your value.
And if you canât demonstrate why you are better or different...
Why should they engage you or buy your stuff in the first place?!
This is ESPECIALLY true if you sell a complex service, if people engage you for your skills and expertise, if you need to deliver a 'Demo'.
At the same time...
Something has shifted.
Yes. SHIfT Happens.
People still have the problems you solve.
They are still very interested in finding a solution.
But they no longer see you as the fastest way to get questions answered.
You were once the oracle (when they had gaps in their knowledge).
Now, when they get stuck, they can just ask ChatGPT.
So, what can you do? How can we fix this?
If you want to build your own system for booking meetings with very interested prospects consistently, there are THREE things to get right...
Step One: Productize the Meeting
No-one is interested in your vague invitation to "catch-up". No-one wants a "Demo". Instead, transform your meeting into a product, with a clear, compelling reason for people to book and actually show up.
Step Two: Create a Self-Booking Funnelâ˘
Stop chasing and pestering. Create a simple self-booking funnel that makes it possible for people to book without you needing to guide them at every step. Setup systems that position you as the logical next step.
Step Three: Embrace Intelligent Outboundâ˘
Finally, you need a reliable way to start conversations without sounding pushy, awkward, or desperate. Intelligent Outbound⢠is about using targeted door openers to start conversations naturally with people who are already likely to care about what you do.
This is EASY if you have steps one and two in place.
But it will be a DISASTER if you don't. đ¤Ž
That's why I'm hosting a 3-PART Build-A-Thon.
Over three days (two hours per sitting, six hours in total), we are going to actually build each of these three things, plus do a whole lot more
Yep, I only do this once per year.
It's $500 for the event or FREE for members.*
Click the link to secure your place.
James Tuckerman
Co-Founder, B2B School
The hardest thing to sell in your business is probably...
The meeting. đŽ
Not your service.
Not your expertise.
Not even the price.
Yep. The meeting itself.
If people wonât book time with you, you never get to demonstrate your value.
And if you canât show why you are better, why should they engage you or buy from you in the first place?!
This is ESPECIALLY true if you sell a complex service, if people engage you for your skills and expertise, if you need to deliver a 'Demo'.
At the same time...
Something has shifted.
Yes. SHIfT Happens.
People no longer see you as the fastest way to get questions answered.
You were once the oracle (when they had gaps in their knowledge). Now, when they get stuck, they ask AI. đŹ
So, how do you fix this?
If you want to build your own system for booking meetings with future clients, there are THREE things to get right...
Step One...
Productize the Meeting
No-one is interested in your vague invitation to "catch-up". No-one wants a "Demo". Instead, transform your meeting into a product, with a clear reason for people to book and actually show up.
Step Two...
Create a Booking Funnelâ˘
Stop chasing and pestering. Create a self-booking funnel that makes it possible for people to book without you needing to guide them at every step. Setup systems that position you as the next step.
Step Three...
Do Intelligent Outboundâ˘
Finally, you need a reliable way to start conversations without sounding pushy, awkward, or desperate.
Intelligent Outbound⢠is about using smart door openers to engage naturally with people who are already likely to be interested.
This is EASY if you have steps one and two in place.
But it will be a DISASTER if you're just winging it. đ¤Ž
That's why I'm hosting a 3-PART Build-A-Thon.
Over three days (two hours per sitting, six hours in total), we are going to actually build each of these three things.
It's $500 for the event or FREE for members.*
James Tuckerman
Co-Founder, B2B School
"I'm loving it when a prospect is pre-sold before I even start to talk!" Rob Goudie
THE THREE BIG MISTAKES
Please, please PLEASE do not make these three mistakes. They will sabotage your success in 2026.
â MISTAKE #1:
You do NOT sell the meeting like a product. Doh!
You post more. Create more. Try to stay visible everywhere.
Yet your core thinking is still vague and sounds the same as everyone else. So people see you, but they donât fully get you â what you do, who itâs for, or why it matters.
Let's take your meeting and transform it into a product. Let's pull your expertise out of your busy brain and shape it into something clear and repeatable.
â MISTAKE #2:
Nothing happens without you doing all the work. Oh no!
Every new lead, every conversation, every booking doesn't happen unless you are there making it happen.
Because the process is entirely manual. It lives in your head, your inbox, your notebook, maybe a spreadsheet. Yikes!
With a Self-Booking Funnelsâ˘, you build systems that educate, qualify and move people forward before the meeting even begins.
â MISTAKE #3:
You get pushy when times get slow or lean. Aaaargh!
You're waiting for random referrals or chasing, chasing clients like a dog with bone.
Because your expertise mostly lives in you, marketing resets every time you stop pushing.
This is what Intelligent Outbound⢠fixes. You turn your thinking into assets (and funnels) that attract and pre-educate future clients before youâre even involved. This is how you scale marketing.
What's our BIG PICTURE goal for this event?
Make the decision to stand out, embrace systems to accelerate decisions, create a leads engine. Cool?
HERE'S HOW WE'LL DO IT TOGETHER.
DAY #1: PRODUCTIZE THE MEETING [2 HOURS*]
First, your meeting needs to feel valuable before the conversation even begins. On Day One, weâll help you transform your meeting from a vague âstrategy callâ into a clear, compelling offer with a strong hook. We'll also draft landing page copy and a Handraise Emailâ˘.
You'll walk away with:
A Compelling Meeting Offer: Including your meeting name, hook, positioning angle, promise, and a clear reason for someone to book now instead of âthinking about it later.â
Landing Page Copy: Headline, positioning, CTA, and core messaging designed to turn curiosity into booked meetings. Use this language on your booking page.
A Handraise Emailâ˘: An outreach email designed to start conversations naturally and generate interested prospects without sounding pushy or desperate.
*Can't attend live? All sessions are recorded.
DAY #2: MEETING FUNNEL SETUP [2 HOURS*]
Next, you need the infrastructure around the meeting. On Day Two, weâll build your booking funnel. Your booking page, diagnostic (with positioning questions) and reminder sequences. This is about creating a pre-qualifying funnel that also positions you as the prize.
You'll walk away with:
A Self-Booking Funnel: Build your booking page in ways that are designed to reduce friction and increase booked meetings, while positioning you as 'the prize'.
A Pre-Meeting Diagnostic: Questions that create self-awareness, qualify prospects, and position you as the logical next step before the meeting even begins.
Map your Countdown & Show-Up Sequence: Simple reminder systems and follow-up messaging designed to dramatically improve attendance and meeting quality.
*Each training day is like a stand-alone mini course.
DAY #3: INTELLIGENT OUTBOUND [2 HOURS*]
Finally, you need a reliable way to start conversations without sounding pushy, awkward, or desperate. On Day Three, Iâll show you how to use my HERO Method⢠for LinkedIn to create handraise content, lead magnets, outreach assets, and door opener campaigns that consistently generate qualified conversations with the right people. (Yep. Wow!)
*Our LinkedIn training can be purchased seperately. But you won't need to do that. It's a bonus.
BONUS! LINKEDIN FOR BIZNESS đŽ
On day Three, we'll be diving into a LinkedIn. As a bonus, we are also giving away our entire LinkedIn for Bizness Training set. This bonus is worth more than the entire investment. LinkedIn is the largest database of business decision makers on the planet. Yet, most people use it so badly. Don't let that be you.
WHEN IS IT HAPPENING?
We will meet online, same place, same time, 2 hours each day for 3 days.
That's just 6 hours in total. (And you will achieve sooooo much.)
UNITED STATES / CANADA
Tue, 9 June, 3PM-5PM Pacific (2 hours)
Wed, 10 June, 3PM-5PM Pacific (2 hours)
Thu, 11 June, 3PM-5PM Pacific (2 hours)
That's 4PM Mount, 5PM Central and 6PM ET.
AUSTRALIA / NEW ZEALAND
Wed, 10 June, 8AM-10AM AEST (2 hours)
Thu, 11 June, 8AM-10AM AEST (2 hours)
Fri, 12 June, 8AM-10AM AEST (2 hours)
That's 6AM WA, 7:30AM SA and 10AM in NZ.
Canât make it live? No problem. Youâll get the recording and any bonuses delivered within 12 hours, so you can catch up, rewatch, and implement when youâre ready.
PLEASE DO NOT WAIT. TAKE ACTION NOW.
I just had my best month ever. Plus, I signed my first international client! Borders have become meaningless. My potential client base has exploded, thanks to your training.â Kath Walters
WHY IS THIS $500?
(Free for members, starting at $79.)
The most efficient way to get clients today is NOT by hustling, chasing or cold calling. That's a HUGE time cost!
Itâs about setting up a world where clients come to you.
You want to build a system where your content works like digital breadcrumbs â leading your ideal prospects straight to your door.
You want every asset to demonstrate your authority and position you as the prize, while also training AI to support you.
So, why is this event $500?
We charge $500 to keep the time-wasters and tire-kickers away.
Or, here's an alternative...
BECOME A BLAZER FOR JUST $99 $79.
Yes! You can attend for $500 or sign up to become a B2B Blazer Community Member for just $79 (Normally $99/month).
And when you do that...
Here's what you will also get...
WHAT YOU GET
VALUE
B2B School 'Pillar Programs'
AI Authority Engine ("B2B Famous")
Become findable, recommendable, and âB2B Famous.â (Authority pillar.)
$2,400
Predictable Leads Engine (PLE)
B2B 'Application' Funnel Formula. (Leads pillar.)
$2,400
Intelligent Offers
Build High No-Brainer offers that shorten sales cycles. (Offers pillar.)
$2,400
Subtotal:
$7,200
Authority Positioning Accelerators
AI Content Machine
High-output publishing engine.
$895
Selling @ Scale
Charge more, deliver less. Sell on autopilot.
$297
Net Zero Accelerator
Create a High No-Brainer offer and unlock fast wins.
$459
Subtotal:
$1,651
Predictable Leads Accelerators
100 Leads in 10 Days
Ten "Snackable" and Stackable Strategies over 10 days.
$895
The Recipe (Tech Tutorials)
Funnels, landing pages, automation training.
$459
LinkedIn for Bizness
Inbound optimisation: Profile, Content, Offramps.
$297
Subtotal:
$1,651
Offers & Conversions Accelerators
The Pointy End (Soft Skills)
How tro host high-converting sales conversations.
$895
Pointy End Tech Tutorials
Triage systems, countdowns, show-up systems.
$459
Project Mop-Up (R.A.M.P. Up)
Warm reactivation & fast cash injection strategies.
$297
Subtotal:
$1,651
LIVE LEARNING EVENTS
Premium Live Workshops x8/year
Deep-dive implementation workshops. ($300 each)
$2,400
Accelerators & Build-A-Thons x4/year
Hands-on execution, done-with-you sessions. ($499 each)
$1,996
Subtotal:
$4,396
SWIPES, TEMPLATES, CUSTOMGPTS
Swipe Vault: 500+ Templates
Emails, lead magnets, funnels, ads, onboarding packs & more.
$2,500
CustomGPTs x17 (Sales & Marketing)
AI Tools to Build Hooks, Offers, Leads, Content.
$1,500
Frameworks Library: 35+ Guides [PDF]
Frameworks, Checklists, Calculators, Bundles
$1,500
Subtotal:
$5,500
Total Value: $23,049
And that's just the B2B School course library. đŽ
Plus, if you can't attend our events live, we'll send you the recordings, so you'll never miss out on the good stuff.
No lock-ins.
Cancel any time.
OPTION ONE
GET THE WORKSHOP ONLY.
OPTION TWO
GET THE MEMBERSHIP INC THE WORKSHOP.
ALL INVESTMENTS HAVE RISKS. EXCEPT MAYBE THIS ONE.
When you become a 'Blazer' you can quit at any time. We're selling a community. Not a hostage situation! You can upgrade, downgrade or quit at any time. Select 'OPTION TWO' and Let's Blaze.
"I've just experienced something I thought was never possible. A personal enquiry from a top CEO! And they came to me! I am so grateful for your help. I am finally feeling like I am the prize! Thank you, Thank you, Thank you!â Jo Crowly
BLAZE FOR JUST $99 $79. đŽ
The B2B Blazer Membership is NORMALLY available for $99 per month. That is ALREADY insane value.
On this page (One-Time-Only Offer), you can become a B2B Blazer for only $79 per month. That works out to be $19.75 per week.
Let me say that again...
JUST $19.75 PER WEEK!!!
đ¤Ż
That's less than a small pizza.
It's less than a cocktail at a swanky bar.
It's less than a movie ticket and a handful of popcorn!!?!
It's an absolute steal for what you will get.
SUPER RELEVANT
COURSES
AMAZEBALLS RESOURCES
Need to quickly inject some momentum and energy back into your business? Do this!
SUPER PASSIONATE
COMMUNITY
You think that business is lonely? Phooey! You just need a Community. (Community = Clarity)
+ CUSTOMGPTS đĽ
TEMPLATES & FRAMEWORKS
Frameworks and CustomGPTs for almost every conceiveable aspect of B2B Sales and Marketing.
LIVE WORKSHOPS &
ACCELERATORS
Every year, we host 8x Live Premium Workshops, 4x Accelerators.
PLUS MORE.
âRather than 'just' rethinking the marketing of the business, these guys force you to re-imagine HOW you do business, or more correctly, how you can do what you do better... Cheaper, faster, smarter... and save time." Andre Amrein
B2B BIZ OWNERS SIMPLY LOVE THE B2B SCHOOL đ
You're great at what you do, but...
You're 'done' with feast and famine.
You know what 'success' feels like. But one great month followed by three dry ones isnât a business â itâs burnout on repeat.
You canât explain how you get clients.
You over-depend on random referrals and friends-of-friends on social media. If you canât repeat it, you canât grow it.
And when you finally win the work...
Youâre suddenly stuck delivering â serving the clients that you have â with no time to focus on growing or creating systems.
"You helped me escape survival mode and build something sustainable, without needing a massive audience or paid ads."
Nami Clarke
IS THIS RIGHT FOR YOU? đ¤
We made this for THREE types of business:
#1. KNOWLEDGE & SKILLS B2B
Maybe you're a Consultant, a Trainer, an Agency Owner or even a Business Coach. People hire you for your experience, your skills and your 'know how'. Here's the rub: When you are the business, it's notoriously hard to scale.
#2. SOFTWARE & SAAS FOUNDERS
You know how to build software. You have created an elegant solution. But do you know how to sell a recurring revenue product? It's the hardest type of thing any business can ever attempt to sell. HOT TIP: Sell 'Know-How' first.
#3. INFRASTRUCTURE & SUPPORT
You provide ESSENTIAL systems, foundational hardware, logistics, and operational support to other businesses, essential for their day-to-day function and scalability. You are the âroads and bridgesâ of B2B.
FREQUENTLY ASKED QUESTIONS
FAQs
Will this work for my specific B2B business?
The B2B School is for BUSINESS OWNERS who want to codify their expertise, generate leads predictably and close clients faster. The principles apply across industries, but weâll also tailor guidance to your unique offer.
If your offers are complex and confusing...
If every new client relationship needs a conversation...
If most people take AGES to get back to you or say 'Yes"...
If that is the case, this is for you.
What if I miss a Live Event?
All sessions are recorded and uploaded within 24 hours.
Youâll have access to replays and resources, so you can catch up anytime.
If you become a member, we have built an AMAZEBALLS library tackling just about any facet of B2B sales and Marketing that you can think of, should any unforeseen challenges come up that are specific to you and your circumstances.
We know more about this stuff than you. We have supported thousands of people in this space. Whatever your roadblock, whatever your challenge...
We have pretty much seen it all.
Do I need to have a big audience or list?
No. The strategies we teach work even if you're starting from scratch. In fact, many participants have built their first audience using these exact methods.
Although, if you do have a big audience or a big list, that helps!
If you want to start using these assets more intelligently, we have resources and frameworks for that too. In fact, using your lists more intelligently is often the best way to get started, make some quick sales, and offset your membership.
TESTIMONIAL: "I was getting a few referrals, but they werenât consistent. Following the strategies, I was able to create over 90 partnerships. On average, every partner has more than 1,000 people in their network. In other words, my reach just went up by 90,000 people!" â Josh Blakely
Iâve already tried marketing programs? It didn't work out.
If that's happened in the past...
That's not your fault!
It's the program or trainer who let you down.
Most programs dump a bunch of training courses in your lap and say 'Go to work'. The most valuable aspect of our programs is the limit on participants, the live events and the group call structure. Every training piece ends with an action. It's like paint by numbers. You will make progress. It will feel good!
TESTIMONIAL: "In the past, Iâve invested in heaps of training programs, and you guys are by far and away the most hands-on. I really appreciate that. Next question, do you have a referral program? â John Hutchcroft
Iâm not great at sales â will this be good for me?
Yes. Effective sales is NOT about âhard selling.â
It's about your offer, the sales process and the structure of the conversation.
We teach you how to position yourself so that clients come pre-sold, making conversations effortless and natural. No pushy tactics â just a structured way to make your value clear. Sales is fun when you deliver value!
TESTIMONIAL: "I am closing as early as the first conversation. I just had my best month ever. Borders have become meaningless. My potential client base has exploded thanks to your training." â Kath Walters
Canât I just figure this out on my own?
Sure â but how long will it take? How many mistakes will you make? How much money will you waste? How many opportunities will you miss out on?
Our products and programs are designed to shortcut your learning curve.
That way, you donât need to spend months (or years) in trial-and-error mode.
TESTIMONIAL: "It was three years ago that I set myself the goal to do one of your programs. I even wrote it on my wall-calendar. That year passed, and I didn't follow through. The next year passed and I put it off again. This year, I finally bit the bullet. Itâs now been just six weeks since I started your training, and two amazing things have happened. I am now working with clients who pay me a lot more⌠7 times what I was charging! And I have also secured double my usual projects! I'm kicking myself that I didn't take action and just make it happen all those years ago." â Marcus Bevis
Don't be like Marcus, waiting years for everything to magically click into place.
Take the next step by choosing the option that works for you.
What if I want to quit?
We have no lock-ins or minimum terms. If you're getting value, stick around. If you're not, just reach out and let us know. We'll cancel your membership.
We've made this a no-brainer.
WHY ARE YOU STILL READING ?
TLDR: This is your opportunity to unlock an essential new skillset and practical strategies you simply wonât find anywhere else.
You can grab a ticket for $500.
Or you can get the entire event for FREE (plus so much more) by joining the B2B Blazer Community for just $79/month. (Cancel anytime.)
With your membership, youâll instantly unlock access to our private community, on-demand training courses, and select live events throughout the year. No waitingâyouâre in as soon as you sign up.
This membership is normally $99 per month.
But right now, on this page, you can join for only $79/month.
Thatâs just $19.75 a week to get ongoing support, training, and accountability.
If itâs not for you, cancel any time.
We have no lock-ins or minimum terms.
OPTION ONE
GET THE WORKSHOP ONLY.
OPTION TWO
GET THE MEMBERSHIP INC THE WORKSHOP.
HOW LONG BEFORE THE EVENT
CLICK THE BUTTON BEFORE THE CLOCK STRIKES ZERO.
IF YOU CAN'T ATTEND LIVE, PAY NOW AND WE WILL SEND YOU THE RECORDING LATER.