INVITATION - LIVE WORKSHOP | APRIL 2026
Proposals, Pricing & Self-Closing Offers
HOW TO CREATE OFFERS THAT CLOSE THEMSELVES... WITHOUT THE ENDLESS FOLLOW UP.
Can’t make it live? No problem. We'll send you the recording PLUS bonus materials.
From: James Tuckeman, 3 April 2026
Hey Business Owner,
Do you need to write Proposals to win new client work?
Do you worry that you should be charging more, maybe a lot more?
Have you ever prepared a Self Closing Offer?
That's when you don't need to prepare a proposal, at all.
Whenever I'm asked to prepare a proposal, I wonder...
"Are they actually interested? Do they really need more information?"
Is this request just a polite way of them saying 'No'?
But, you want to win the work, yeah?
So, you dutifully set aside the time.
You refer to past Proposals, inject new elements, give it polish.
You then tap out a thougthful email, send the proposal and...
What next? You patiently (or impatiently) wait for a reply, while quietly wondering whether or not to check in. (You know the drill: "Just circling back." "Just following up." "Got any questions?")
It’s frustrating. It’s draining.
And most of the time....
It’s completely unnecessary. 😬
Here's the inconvenient truth...
Proposals don't win (or lose) deals.
It's how you structure your offer that matters.
Your package, your pricing, your delivery method. Do you focus too much on 'things' and 'deliverables' and not enough on the actual outcomes?
But what if you could craft an offer so straight-forward, so compelling that prospects feel INSTANTLY willing and able to close themselves...
....without the back-and-forth or awkward haggling.
....without the endless follow-ups or unnecessary objections.
...without YOU second-guessing the terms, the price, the font! Whatevs!
That’s EXACTLY why I'm hosting this LIVE 2-hour workshop.
This is about 'Proposals, Pricing & Self Closing Offers'.
It's about giving you a clear, proven structure that will transform your proposals into simple, straight-forward 'frictionless' offers.
That way, you can demonstrate how you help clients, without all the unnecessary push back or confusion around what they 'get'.
WHEN IS IT HAPPENING?
USA / CANADA
Los Angeles (PT): Thursday, 16 April — 3:00 PM
New York (ET): Thursday, 16 April — 6:00 PM
EUROPE
London (BST): Thursday, 16 April — 11:00 PM
AUSTRALIA / NZ
Sydney (AEST): Friday, 17 April — 8:00 AM
Wellington (NZ) Friday, 17 April — 8:00 AM
Investment
$100 USD
*Free for B2B Blazer members
Can’t make it live?
No problem. You’ll get the recording and any bonuses delivered within 12 hours, so you can catch up, rewatch, and implement when you’re ready.
WHAT YOU'LL WALK AWAY WITH...
2. How to Structure a Self-Closing Offer
Together, we'll deconstruct the exact framework we use to present pricing and packages (works for services, consulting, and retainers), while removing friction and simplifying the decision-making process.
This is called the F.U.S.E. Method™ (I'm using it on this page.)
1. The 3 Reasons Proposals Don’t Convert (And How to Fix Them)
'Thud Factor' Paradox – Why giving too much detail kills deals.
Offer Matching – How to 'anchor' to become the logical choice.
Urgency v. Scarcity – Get decisions without turning into a d-bag.
3. ‘Proposal-Free’ Selling Methods
What's the best type of Proposal? No proposal. If you understand the F.U.S.E. Method™ it becomes easier and easier to sign clients with no proposal, at all. No one actually likes proposals, not even your clients.
This will be the best 2 hours you spend this month.
If it's not, I'll buy back your ticket. No questions asked.
Will this be worth the $100?
Think about it this way...
Remember the last time you lost a deal because they just didn't 'get' it.
Maybe there was no urgency?
Maybe you failed to communicate the ROI?
Or maybe you just failed to follow up?
What did that cost you?
In your world, just one client LOST will typically mean thousands of dollars in missed revenue. If you're making the same mistakes again and and again and again, that will set you back MONTHS or even YEARS.
(Simple mistakes cost the most.)
This workshop isn’t an expense — it’s an investment.
As Derek Bok once said...
"If you think education is expensive, try ignorance."
This is an investment — in a system that will help you close more deals, faster, and with less effort. The strategies you learn will continue to pay off long after the session ends, making this the easiest $100 decision you’ll ever make. And if you decide to attend and if that's not the case...
I'll buy back your ticket, no questions asked.
Can’t make it live?
No problem. You’ll get the recording and any bonuses delivered within 12 hours, so you can catch up, rewatch, and implement when you’re ready.
INVITATION - LIVE WORKSHOP | MARCH 2025
Proposals, Pricing & Self-Closing Offers
HOW TO CREATE OFFERS THAT CLOSE THEMSELVES.
ONE TIME ONLY LIVE EVENT.
🎁 BONUS #1: The Easy-to-Close Sales Call Framework
Get a simple, structured way to run sales conversations that actually lead somewhere. Instead of guessing what to say, when to say it, or how to transition into your offer… you’ll have a clear framework you can follow every time.
✔ A 3-part sales call structure you can use immediately
✔ Demonstrate your expertise without overexplaining
✔ Qualify prospects properly (so you don’t waste time)
✔ A natural way to transition into your offer that's not icky
How this helps:
Your calls become easier to run, easier to control, and easier to close… because you’re no longer winging it or relying on proposals to do the heavy lifting.
🎁 BONUS #2: Offer Naming & Positioning CustomGPT
Get a tool you can use anytime to sharpen your offer and make it easier to say yes to. Instead of staring at a blank page or overthinking how to describe what you do, this GPT helps you quickly turn rough ideas into clear, compelling offers.
✔ Generate strong, outcome-driven offer names
✔ Position your offer around speed, certainty, ROI, simplicity
✔ Refine your messaging so it’s easy to easy to explain
✔ Turn vague or complex services into something buyable
How this helps:
Your offers become clearer, more specific, and more commercially grounded… which makes decisions easier for your prospects.
🎁 BONUS #3: The 15-Minute Offer Audit Checklist
Get a fast, repeatable way to test whether your offer will convert… before you send it. Run your offer through this checklist and quickly identify what’s working, what’s unclear, and where deals are likely to stall. You’ll be able to assess:
✔ Whether your outcome is obvious and compelling
✔ Whether the effort and scope feel clear and manageable
✔ Whether your pricing feels anchored and justified
✔ Whether there’s a reason for the prospect to decide now
How this helps:
You’ll spend less time second-guessing and more time sending offers that are ready to be accepted.
These bonuses are designed to help you take what you learn in the workshop and turn it into something you can use immediately — in your next meeting with a future client.
© B2B SCHOOL
Result representations made by the B2B School on this page are aspirational statements of your potential. The successes of other clients who have used recommended software or taken our programs are not intended to be and are not a guarantee that you or others will achieve the same results. Results are dependent on a number of factors including individual capacity, work ethic, business skills and experience, ability to complete the assignments in our program.
As such, individual results will always vary.
The B2B School is not responsible for your actions, you are solely responsible for your own moves and decisions and the use of our products and services is based on your own due diligence.