Last Updated: 2 July 2025
Operated by: Ant Hill Enterprises Pty Ltd
Jurisdiction: Victoria, Australia

As your business grows, you may need additional services and integrations to meet specific needs.

The following outlines the potential extra expenses and third-party services—like SMS, email, phone systems, and payment processing — that are not included as part of your base package.

B2B Dash integrates with third-party providers for services such as:

• Email deliverability (e.g., Mailgun, SendGrid)

• SMS/MMS (e.g., Twilio, Telnyx)

• Postage or direct mail (e.g., Lob, ClickSend)

You are responsible for all pay-per-use costs incurred via your account — including email sends, SMS charges, postage fees, and third-party API costs. These are billed in arrears or deducted directly by the third-party provider via your linked billing method. Note: While some automation features are built in, any volume-based fees charged by connected services are your responsibility.

These costs are not included in your base subscription and may vary based on usage.

1. SMS Services:

When you activate SMS for marketing, client communication, and automations, it will incur additional charges. Pricing depends on your country, but a general U.S. estimate is $0.007 to $0.014 per SMS.

Indicative Budget (~1,000/month): $10 to $15/month for 1,000 SMS.

2. Phone Services:

To unlock phone capabilities, you will typically purchase local phone numbers and incur calling charges.

Phone Numbers: $1–$4/month each

Outbound Calls: $0.02–$0.03/minute (U.S. rates)

Inbound Calls: Slightly cheaper

Indicative Budget (1-2 Numbers, ~1,000 minutes): $2–$8 for numbers, $20–$30/month in call charges.

3. Email Services:

Whether you're using Mailchimp, Hubspot, or GHL's own email delivery, emails are typically priced by volume. GHL email services range between $0.0006 to $0.0012 per email.

Indicative Budget (~10,000 emails/month): $3 to $10/month

4: Payment Processing:

If you choose to take payments through the platform, you'll need to integrate a payment processor such as Stripe or PayPal. These providers typically charge 2.9% + $0.30 per transaction.

Indicative Budget (~$5,000 monthly sales): ~$145/month in transaction fees

Solo Consultant ‘Funnel Stack’ Example

Imagine you’re a solo B2B consultant using B2B Dash to automate follow-ups, send reminders, and maintain client engagement. Here's what your real-world third-party costs might look like:

SMS: 500/month @ $0.015 = $7.50

Phone: 1 number ($2) + 200 minutes @ $0.015 = $3.00

Email: 5,000/month @ $0.002 = $10.00

Custom Domain: $15/year = $1.25/month

Total Monthly Third-Party Costs: $18.25

What is Our Underlying Platform?

B2B Dash is powered by GoHighLevel (GHL), a trusted platform used by over 100,000 businesses worldwide. Founded in 2018, GHL has rapidly grown into one of the most stable, feature-rich, and scalable solutions for sales, marketing, and automation.

100,000+ businesses served

1,000+ employees globally

$1B+ valuation and growing

We chose GHL as our engine because it's modern, constantly evolving, and built for scale.

Combine that with B2B School's training, strategy, and support, and you've got a platform-plus-service combo that's hard to beat.

Note: All third-party expenses are subject to change based on provider pricing, location, and usage.

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B2B Dash - Terms & Conditions

B2B Dash - Add-Ons, Mailing Costs & Other Potential Third Party Expenses